Responsibilities

• day-to-day project management, campaign management, asset trafficking, QA, performance monitoring, and campaign optimization.
• executes campaigns from concept through launch, coordinating cross-functionally to ensure projects are delivered on time, on brand, and optimized for performance.
• works closely with Product, Marketing, Design, Marketing Operations, App team, Data team and Brand leadership to manage process and workflow.
• Execute Digital Marketing Campaigns
• Create and project manage the development and optimization of onsite and in-app marketing programs that convert anonymous site visitors into registered users and registered users into paid subscribers.
• Converting anonymous site visitors into known users.
• Newsletter list growth
• Free-app downloads
• Upsell from free-app users into paid subscribers.
• Gating strategy

Requirements

• Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
• 3-5 years of hands-on experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
• Proven ability to manage end-to-end campaign execution, including QA, deployment, and performance tracking.
• Knowledge of onsite targeting/segmentation and campaign optimization
• Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar.
• Analytical proficiency in reviewing performance data and making recommendations for improvement.
• High level of organization and attention to detail, with experience managing multiple priorities.
• Excellent written and verbal communication skills.
• Comfort working in a highly matrixed, cross-functional environment.
• Travel Required ( Approximate ): 5%

Benefits

• Medical, dental, and vision coverage.
• Prescription drug coverage.
• Unlimited paid time off (PTO).
• Adoption or surrogate assistance.
• Donation matching.
• Tuition reimbursement.
• Basic life insurance.
• Basic accidental death & dismemberment.
• Supplemental life insurance.
• Supplemental accident insurance.