Campaign Analyst - US

Austin, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive data-driven mobile performance optimization for Smadex campaigns and translate insights into growth strategies.

  • Must-have: Minimum of 2 years of hands-on experience in programmatic media buying, mobile user acquisition, or performance trading within the AdTech ecosystem.
  • Standout: Demonstrated ability to communicate strategic concepts to executives and rapidly explain the value of optimization work.

Job Description

Responsibilities

  • Own the setup, monitoring, troubleshooting and real-time optimization of mobile performance campaigns (UA and Re-engagement) across the Smadex platform.
  • Independently extract, aggregate, and analyze complex delivery and performance data to proactively identify anomalies, diagnose trends, and synthesize clear, actionable strategic recommendations for account growth.
  • Use a hypothesis-driven approach to identify scaling opportunities and mitigate risks, making timely, data-informed decisions utilizing educated assumptions to reach core customer business goals (e.g., retention, specific CPA/ROAS targets, LTV maximization) and seize growth opportunities.
  • Serve as the internal technical authority on campaign delivery, ensuring accurate configurations, reliable campaign delivery, and strict adherence to internal policies.
  • Conduct initial triage and first-level troubleshooting for all operational issues, including tracking discrepancies or supply connection issues working with Engineering and Data Science if needed on platform-level or core infrastructure escalations.
  • Articulate complex optimization strategies and the value generated by the proprietary Smadex technology to internal teams in clear, commercially compelling language. This requires the ability to explain the technical "why" behind the performance results.
  • Collaborate closely with Customer Success and Sales teams to ensure trading strategies are seamlessly aligned with client expectations and contract fulfillment.
  • Synthesize critical performance observations and operational bottlenecks into structured feedback for the Product and Engineering teams, actively contributing to the enhancement of the platform roadmap.

Requirements

  • Minimum of 2 years of hands-on experience in programmatic media buying, mobile user acquisition, or performance trading within the AdTech ecosystem.
  • Proven record of driving measurable growth and optimizing campaigns based on client-specific KPIs (e.g., CPA, ROAS, LTV).
  • Exceptional data analysis skills, including expert proficiency with advanced data manipulation and reporting in tools such as Excel.
  • Demonstrated ability to perform logical, hypothesis-driven problem-solving, making quick, sound decisions under pressure.
  • Superior verbal and written communication skills suitable for communicating strategic concepts to commercial and executive stakeholders.
  • Strong functional knowledge of key progra mmatic and mobile advertising concepts will be extremely valued.

Benefits

  • Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
  • Join a highly motivated and young team.
  • Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
  • Great compensation package tailored to the U.S. market.
  • Medical, dental, and vision benefits plans.
  • Exposure to leading global app publishers and media partners in the digital advertising industry.
  • Learning and training opportunities to grow your career.
Entravision logo

Entravision

3.4 Glassdoor

Entravision is a media and advertising technology company. In the U.S., we maintain a diversified portfolio of television and radio stations and digital advertising services that target Latino audiences and beyond. Our unique broadcast media assets include 49 television stations (making us the largest affiliate group of the Univision and UniMás television networks) and 43 Spanish-language owned & operated radio stations, plus network audio, streaming, and app platforms. We are proud to create unique 360 marketing solutions for over 2,500 clients. Our advertising technology business consists of Smadex, our programmatic ad purchasing platform, and Adwake, our mobile growth solutions business. Headquartered in Los Angeles, California, USA. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under EVC.

Founded in 1996
Burbank, California, USA
392 employees (138 in marketing)
51% recommend to a friend
49% CEO approval

Traffic Signals

Monthly Visitors
27.3K
Traffic Source Mix
Search
40%
Direct
44%
Referral
9.8%
Social
4.9%
Paid
1.1%

Headcount Trend

Current headcount: ~392

Marketing Team

Marketing Team Size
119 (30% of company)
Median Career Experience
17.5 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1

Recent News