Buyer, Paid Social Media

New York City, NY (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own paid social campaigns across Meta, TikTok, LinkedIn, and others, turning data into ROI lift through testing, segmentation, and creative optimization.

  • Campaign ownership: manage budgets and bids across platforms to hit ROI targets.
  • Analytics & optimization: run A/B tests, tune audiences, and translate data into actionable insights.
  • Cross-team delivery: partner with planning, buying, and agencies to ensure cohesive, scalable campaigns and knowledge sharing.

Job Description

Own paid social campaigns across Meta, TikTok, LinkedIn, and others, turning data into ROI lift through testing, segmentation, and creative optimization.

  • Campaign ownership: manage budgets and bids across platforms to hit ROI targets.
  • Analytics & optimization: run A/B tests, tune audiences, and translate data into actionable insights.
  • Cross-team delivery: partner with planning, buying, and agencies to ensure cohesive, scalable campaigns and knowledge sharing.
Crossmedia Inc logo

Crossmedia Inc

3.9 Glassdoor

Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

Founded in 2000
New York, New York, USA
316 employees (94 in marketing)
71% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
8.6K
Traffic Source Mix
Search
34.6%
Direct
52%
Referral
6.4%
Social
5.8%
Paid
1.1%

Headcount Trend

Current headcount: ~316

Marketing Team

Marketing Team Size
94 (30% of company)
Marketing Roles Posted (Last 30 Days)
4

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