Responsibilities

• Develop and execute creative content strategies tailored for business audiences across social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Design eye-catching graphics and visuals using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance storytelling and brand consistency.
• Produce high-quality video content and edit multimedia assets with video editing tools to increase engagement and shareability.
• Manage social media accounts using platforms like Hootsuite and Buffer, scheduling posts, monitoring performance metrics, and optimizing content for maximum reach.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform content planning.
• Implement SEO best practices and keyword research techniques to improve content discoverability on search engines and social platforms.
• Collaborate with public relations teams to craft messaging that aligns with branding goals while managing online reputation through relationship management strategies.
• Utilize web analytics tools like Google Analytics and web analytics software to measure campaign effectiveness, track engagement metrics, and refine future strategies.
• Support paid advertising campaigns through Facebook Advertising or other digital marketing channels to amplify reach and conversions.
• Proofread all content meticulously to ensure clarity, accuracy, and brand voice consistency before publication.

Requirements

• Proven experience in social media management or digital marketing roles with a focus on content creation for business audiences.
• Strong graphic design skills complemented by proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite applications.
• Demonstrated ability to produce engaging video content with editing skills using popular video editing software.
• Familiarity with social media management tools such as Hootsuite or Buffer for scheduling, monitoring, and analytics reporting.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics to optimize content performance.
• Experience in public relations or relationship management within a corporate or agency setting is highly desirable.
• Ability to handle multiple projects simultaneously while maintaining attention to detail in proofreading and editing tasks.
• Understanding of branding principles, e-commerce strategies, digital marketing tactics, and social media marketing best practices.

Preferred

• Experience in public relations or relationship management within a corporate or agency setting is highly desirable.