Business Marketing & Operations Specialist at National Journal | District of Columbia, USA | $65K/yr – $75K/yr

National Journal

Business Marketing & Operations Specialist

District of Columbia, USA (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing operations and AI-assisted optimization for a B2B growth team, aligning campaigns, lead flow, and revenue data.

Own end-to-end campaign ops, lead flow, and attribution improvements.
Must-have: 2–4 years in digital marketing or revenue operations.
Standout: Experience building dashboards and using CRM/marketing automation like HubSpot.

Job Description

Responsibilities

Support the execution of integrated marketing campaigns across channels
Partner with sales and client teams to improve lead flow, follow-up, and conversion processes
Track and analyze performance across campaigns and channels to identify opportunities for improvement
Help maintain and optimize systems that support marketing and revenue operations (e.g., CRM, marketing automation tools)
Build reports and dashboards to provide visibility into pipeline, campaign performance, and ROI
Identify process gaps across campaign execution, lead management, and attribution, and recommend improvements
Contribute to testing and experimentation efforts to improve engagement, conversion, and retention
Take ownership of key workstreams and proactively identify opportunities to improve outcomes
Use AI tools to accelerate campaign development, testing, and optimization (e.g., copy generation, segmentation, personalization)
Identify opportunities to automate manual marketing and revenue workflows using AI and existing platform capabilities
Partner with teams to enhance lead scoring, targeting, and lifecycle marketing using tools such as HubSpot
Experiment with AI-driven approaches to improve conversion, engagement, and pipeline velocity
Help define best practices for responsible and effective AI usage across marketing and revenue teams

Requirements

Bachelor’s degree
2–4 years of experience in digital marketing, business operations, revenue operations, consulting, or sales enablement, preferably in a B2B environment
Experience working across teams on growth, go-to-market, or strategy initiatives
Entrepreneurial spirit; track record of managing initiatives from conception to execution
Familiarity with marketing and sales workflows in a B2B environment

Preferred

Experience with CRM or marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)
Strong analytical skills (Excel/Google Sheets; bonus for BI tools)
Exposure to sales, marketing, or client success workflows
Interest in improving processes and building scalable systems
Experience using or experimenting with AI tools (e.g., ChatGPT, Copilot, Gemini) to improve productivity or workflows

National Journal

We deliver insightful journalism, produce custom content and editable slides, and advise organizations on their advocacy and PAC engagement strategies. National Journal is committed to helping organizations effectively navigate Washington.Our mission is to equip government and business leaders in the nation’s capital with the intelligence, insights, and connections they need to save time, increase efficiency, and deliver success. Best known as one of Washington’s most trusted media brands for nearly 50 years, our expertise is unmatched with teams of specialists dedicated to government affairs, communications, and political research in addition to exceptional journalism. National Journal’s premier products are: National Journal membership, Hotline, Race Tracker, National Journal Daily, Network Science Initiative, Presentation Center, and our Presentation Center Concierge service.

Founded in 1969

Washington, Wisconsin, USA

149 employees (77 in marketing)

www.nationaljournal.com