Responsibilities

• Drive proactive product communications initiatives across Client’s, including communication and connection features, Client’s subscription offerings, safety and family products, Client’s Map and location-sharing experiences, and consumer AI innovations that reinforce Client’s s role in helping people connect and communicate.
• Develop and execute storytelling programs that highlight how Client’s products deepen real-world relationships, empower self-expression, enhance user safety, and introduce innovative AI-powered experiences for our global community.
• Pitch stories across technology, mainstream, consumer, and business press to support key announcements and ongoing product momentum.
• Draft clear, compelling communications materials including, newsroom posts, messaging documents, reactive talking points, etc. that communicate product updates and milestones.
• Organize press briefings and demonstrations, and prepare spokespeople for media interviews and speaking engagements.
• Collaborate closely with cross functional partners (product, design, marketing, legal, policy, partnerships, etc.) on coordinated campaigns, events, and product launches.
• Partner with agency teams to support media strategy and execution.
• Work across the Communications team to measure impact, track coverage, and refine strategies based on performance and insights.