Responsibilities

• Own the end-to-end acquisition strategy across lending products (small- and large-dollar), including demand generation, conversion, and optimization.
• Build a multi-quarter and multi-year marketing roadmap targeting current Chase for Business customers, leveraging digital marketing channels to drive product awareness, understanding, and conversion.
• Identify opportunities to improve the end-to-end shopping experience in partnership with product, call center, and digital shopping teams.
• Partner with Analytics, Modeling, and Risk teams to identify target audiences.
• Identify, analyze, and interpret campaign performance metrics; leverage learnings to inform future strategies. Oversee reporting on marketing funnel performance.
• Partner with competitive intelligence teams to monitor competitor offers, creative, and channel activity.
• Partner with research teams to lead projects that better understand how our products and messaging resonate with target audiences.
• Act as the primary liaison to Lending Product, translating product priorities into marketing plans. Coordinate across marketing functions to ensure the right SMEs are engaged.