Business Growth Marketing Managing Director (Location Flexible)

Atlanta, GA (Hybrid)

$223K/yr – $422K/yrDirector/Executive15+ years expFull time

Posted 21 hrs ago

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Job Summary

Own and drive the enterprise Marketing & Communications strategy across Tax, Audit, Consulting, Markets and Industry, guiding senior leaders and cross-functional teams to deliver integrated go-to-market programs that build brand, pipeline and growth.

Lead and coach M&C leaders across lines of business
Align brand positioning and value proposition with business priorities
Deliver integrated GTM planning and performance measurement

Job Description

Responsibilities

Lead enterprise Marketing & Communications strategy across Tax, Audit, Consulting, Markets and Industry, ensuring alignment with firm priorities, growth objectives and client needs.
Serve as the senior Marketing & Communications advisor to business leaders providing strategic guidance on market positioning, growth opportunities and go-to-market strategy.
Lead, coach and develop Marketing & Communications leaders supporting the firm's lines of business, markets and industries.
Drive consistent brand positioning, messaging and value proposition across the enterprise while preserving the unique needs of each business area.
Partner across Marketing & Communications functions, including brand, communications, digital, demand generation, content, research, analytics and sales enablement, to deliver integrated strategies and campaigns.
Oversee enterprise go-to-market planning, cross-business growth initiatives and integrated client engagement strategies.
Establish performance measurement, reporting and dashboarding to evaluate effectiveness and inform decision-making.
Lead annual planning, budget management and resource allocation to ensure investments align with firm strategy and business priorities.
Promote collaboration, innovation and continuous improvement across the Marketing & Communications organization.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration or a related field.
15+ years of progressive leadership experience in B2B marketing, communications, brand strategy or related fields.
Experience leading marketing and communications strategy within a complex, matrixed organization.
Demonstrated success translating enterprise and business priorities into integrated go-to-market strategies that generate pipeline and support revenue growth, build brand relevance, and strengthen market positioning.
Experience advising executive leaders and building trusted partnerships with senior stakeholders.
Experience leading cross-functional teams and initiatives across marketing, communications, digital, sales enablement, analytics and insights.
Strong track record of leveraging data, market intelligence and performance metrics to inform strategy and drive results.
Experience managing budgets, strategic planning and resource allocation.
Demonstrated success leading, coaching and developing high-performing teams.
Enterprise Marketing & Communications strategy and execution.

Preferred

Preferred: Master's degree in Marketing, Communications, Business Administration or a related discipline.
Relevant professional certifications or executive education in marketing, analytics, leadership or change management.
Experience within professional services, consulting, financial services, technology or another knowledge-based B2B environment.
Experience supporting multiple business lines, industries or client segments.
Experience leading business transformation, organizational change or marketing operating model evolution.
Experience working with an executive leadership team.
AI-enabled marketing technologies and emerging MarTech solutions.
Advanced analytics, customer intelligence and performance measurement methodologies.
Enterprise messaging and communications frameworks.
Marketing governance, operating model design and transformation.

Benefits

At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.

RSM US LLP

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Founded in 1926

Chicago, Illinois, USA

19K employees (354 in marketing)

rsmus.com