Responsibilities

• Develops, maintains and strengthens positive relationships with referring physicians to increase hospital market share.
• Identifies and targets physicians with best opportunities for increased referrals/admissions to the hospital.
• Maintains profile on each physician, practice and office staff, and monitors physicians’ referral patterns.
• Works to develop and implement physician outreach strategies and continually updates top physician targets list.
• Contacts referring physicians and medical staff offices on a regular basis to initiate and/or maintain relationships, communicate hospital updates, obtain service feedback and provide educational information.
• Prioritizes meetings based on level of loyalty, satisfaction and consistency of referral patterns.
• Customizes meetings to each physician’s interests and needs.
• Grants priority meetings to physicians with the most opportunity to increase referrals OR who have recently expressed negative feedback.
• Plans and conducts standing/routine meetings and phone conferences with physicians who have high referral numbers.
• Leverages hospital administrators and physician leaders in site visits as needed.

Requirements

• Education: Bachelor degree in business, marketing, management, communications, nursing, healthcare administration or related field required.
• Experience: Minimum of two (2) years’ experience in healthcare sales and/or marketing strongly preferred (will consider professional-level healthcare experience, including ongoing coordination/communication with physicians, in lieu of sales and marketing).

Preferred

• Experience in specialty area (i.e., bariatrics, wound care, peripheral vascular disease) preferred.