Business Development Marketing - Senior Associate (Hybrid)

Chicago, IL (Hybrid)

$88K/yr – $110K/yrSenior Level2+ years expFull time

Posted 3 days ago

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Job Summary

Own and drive market research, forecasting frameworks, and cross-functional deal and marketing materials to win new business, partnering with Brand Creative and analytics teams on pitches, RFIs/RFPs, and growth plans.

Own account forecasting framework and related analyses
Collaborate on pitches, RFI/RFP responses, and executive presentations

Job Description

Responsibilities

Conduct market research to inform deal analyses. Leveraging customer insights, competitor insights, analytics and creative thinking to inform pitches.
Support marketing plan development for new prospects, partnering with the analyst team to create bottoms-up forecasts of account growth
Develop and own account forecasting standardized framework, in partnership with marketing and analyst teams to create forecasts of new account growth
Collaborate with cross-functional areas in Card Partnerships and the broader organization on pitch materials, RFI/RFP responses, executive presentations, marketing overviews and other materials as requested.
Partner with the Brand Creative team to create advertising samples and demo videos
Support value proposition development for new prospects with benefits ideation and customer research. Identify ways to standardize and optimize our processes.
Work across the enterprise to identify and leverage Capital One-owned assets and unique opportunities to aid in winning new business.
Champion partner brands, ensuring that all recommendations are in line with their respective brand personas, voice and style guides.
Support transition newly-won business from the business development team to account management team.
Support marketing inputs during the contracting process and develop review materials to gain executive approval of programs agreements for newly-won business.

Requirements

Bachelor's Degree or Military experience
At least 2 years of experience in business development, agency, consumer marketing or customer experience management.
At least 2 years experience in planning, executing and analyzing marketing programs
At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred

Bachelor's Degree in Marketing, Advertising or Consumer Behavior
Experience with cobrand or general purpose credit card business
Experience leading or supporting market research & insights and competitive assessment and analysis

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994

McLean, Va, US

62K employees (2,158 in marketing)

www.capitalone.com

67% recommend to a friend

80% CEO approval