Business Development and Marketing Manager

Los Angeles, CA (Hybrid)

$150K/yr – $180K/yrManager5+ years expFull time

Posted 2 months ago

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Job Summary

Own and coordinate a data-driven marketing and business development program that aligns attorney outreach, CRM analytics, and strategic opportunities with firm priorities.

  • Strategic BD planning: develop and track attorney plans, milestones, and targeted outreach.
  • CRM/AI-enabled insights: improve data quality, dashboards, and actionability across marketing, BD, and awards.

Job Description

Responsibilities
  • Work closely with the Director of Business Development and Marketing to advance and continuously refine a proactive marketing and business development program that supports firmwide strategic priorities.
  • Support the development, tracking, and execution of individual attorney business development plans, including tracking outreach, follow-ups, and results, and ensuring milestones are aligned with the firm’s strategic goals.
  • Leverage AI, CRM data, and reporting tools to improve efficiency, insight, and impact across marketing, business development, and awards processes.
  • Maintain and monitor business development activity through the firm’s CRM platform by supporting user onboarding, reinforcing data standards and required fields, troubleshooting common issues, and producing meaningful reporting (including dashboards, as available) to improve data integrity and drive adoption.
  • Partner with the Director to develop strategic, customized, and compelling pitch materials, capability statements, and RFP responses tailored to specific client opportunities.
  • Develop, maintain, and regularly update marketing collateral, website content, practice descriptions, attorney bios, and other client-facing materials to ensure accuracy, consistency, and alignment with current priorities.
  • Conduct targeted business development, client, and competitive research, including use of data analytics and AI-enabled research tools, to generate actionable insights and support strategic outreach efforts.
  • Lead the preparation, coordination, and submission of legal directories and industry awards, including Chambers, Legal 500, Benchmark Litigation, and other relevant recognitions.
  • Oversee and manage department projects with clearly defined deliverables, timelines, and resource requirements; track progress against goals, surface risks early, and communicate regularly with stakeholders.
  • Support the team in managing the strategic and logistical aspects of attorney integration, including onboarding materials, internal communications, and external positioning.
  • Collaborate with the team on the planning and execution of internal and external events, including invitation strategy, collateral development, attendee tracking, on-site execution, and post-event follow-up.
  • Identify, evaluate, and recommend sponsorship, speaking, and visibility opportunities that align with firm priorities and strengthen market profile.
  • Other responsibilities as needed.
Requirements
  • Education and Experience: A minimum of five (5) years of prior law firm business development and marketing experience, preferably supporting litigation teams, is highly desirable.
  • Bachelor’s degree required.
  • Knowledge and Skills: Working knowledge of CRM systems (hands-on experience with InterAction+ a plus). Event planning procedures and logistics. Advanced knowledge and use of Microsoft Office, web editing, and email marketing software.
  • Clear Communication and Attention to Detail: Outstanding communication skills, written and oral, ability to develop strong relationships, proactive status updates, and error-free work. Excellent writing, editing, and proofreading skills with strong attention to detail.
  • Ownership, Initiative, and Teamwork: Self-starter, takes ownership, communicates proactively, works independently, customer-service oriented, team collaboration, brand champion.
  • Organization and Project Management: Comfortable balancing tasks with varying urgency, can meet tight deadlines in a fast-paced environment.
  • Flexibility: Available after hours, overtime as needed, adaptable to changing responsibilities, collaborative across the firm.
  • Confidentiality: Adherence to firm policies on confidential data, good judgment with confidential matters.
  • Mission Orientation: Enthusiastic about commitment to civil rights and public interest law, work connected to purpose.
Nice_to_have
  • J.D. or advanced degree a plus
  • InterAction+ experience a plus
  • Familiarity with AI-enabled tools for research, drafting, analysis, and process optimization (in a law firm environment) a plus
Benefits
    Hecker Fink LLP logo

    Hecker Fink LLP

    At Hecker Fink LLP, we practice law at the highest level, guided by our core values of integrity, innovation, and excellence. Our lawyers are efficient, diverse, collaborative, and focused on one singular goal-- achieving the best possible results for our clients through fierce advocacy, creative strategies, and forward-looking advice.When we decided to establish a new law firm, we set out with three goals:1. To collect an exceptional group of lawyers and staff with the credentials, experience, grit, and creativity to respond with ingenuity and flexibility to the legal challenges our clients face both today and into the future;2. To fuse together a cutting-edge commercial litigation practice with a pioneering public interest practice for the mutual benefit of both; and3. To build a law firm for the future rooted in principles of fairness, integrity, and justice.In this sense our law firm is both “new-fashioned” and “old-fashioned.” Our mission at Hecker Fink is to provide the highest level of client service, advocacy, and advice from a modern and progressive firm with timeless values.

    Founded in 2017
    New York, New Mexico, USA
    153 employees

    Traffic Signals

    Monthly Visitors
    15.1K
    Traffic Source Mix
    Search
    38.3%
    Direct
    49.9%
    Referral
    4.2%
    Social
    5.8%
    Paid
    1.8%

    Headcount Trend

    Current headcount: ~153