Responsibilities

• Lead and guide initiatives for specific markets and clients, coordinating the development of strategic marketing and BD plans;
• Become in-house expert on the marketing attributes and needs of the assigned BD initiatives including competition, drivers, and trends;
• Develop, organize, and maintain a resource database related to assigned BDIs, and promote related internal collaboration sites, including content management & site management;
• Research and support assessment of competitor activities, market intelligence, industry trends, and technological innovations;
• Provide leadership and support for developing, increasing, and maintaining brand awareness through coordination of the BDI’s participation in internal and external media and targeted marketing campaigns;
• Manage and track the preparation of collateral materials, including research, graphical content, and coordinate and/or edit source materials;
• Oversee the integrity of the sales funnel for the BDIs, including but not limited to utilizing a CRM system for data entry, record maintenance, and report preparation;
• Provide guidance and support to regional marketing staff and proposal teams in strategy sessions, capture plans, and win theme/strategy development for proposals and qualification statements;
• Provide leadership and support for industry or professional association project awards nominations, including researching and tracking applicable opportunities, and developing submittal packages;
• Collaborate on the planning and execution of internal meetings and external conferences pertaining to the BDI;

Requirements

• Bachelor’s degree in marketing, business administration, journalism, communication, or related field with at least eight (8) years of experience in the A/E/C industry for a multi-disciplinary, multi-location firm; or equivalent combination of experience and education or training that provides the knowledge, skills, and abilities to perform the responsibilities of the position. (required)
• Intermediate knowledge of the MS Office Products. (required)
• Must have the ability to manage individual workload and the workload of others including ability efficiently and effectively to appropriately prioritize with little supervision. (required)
• Ability to read, analyze and interpret marketing, technical, and other business documents. (required)
• Ability to manage others in the execution of assignments and serve as a mentor to the next generation of marketing professionals. (required)
• Ability to respond effectively to difficult inquiries or complaints. (required)
• Ability to write, edit, and quality-check materials for and communicate verbally with internal and external audiences in an organized and persuasive manner. (required)
• Ability to understand industry trends, communications, marketing, and strategic plans, with the goal of supporting business development and marketing initiatives. (required)
• Ability to apply common sense understanding to carry out tasks in written, oral, or diagram form. (required)
• Ability to deal with multi-faceted complex interpersonal situations involving internal/external clients, and colleagues at all levels. (required)

Preferred

• Prior experience with a CRM software package. (preferred)
• Familiarity with technical writing standards. (preferred)
• Ability to read, analyze and interpret marketing, technical, and other business documents. (preferred)

Benefits

• We offer competitive pay and benefits, and well-being programs to support you and your family.