Responsibilities

• Design and drive the strategy and execution of target vertical market programs in identified growth industries including Food & Beverage, aggregate, cement, mining, primary metals and metals mining, pulp & paper, chemical and petrochemicals, and water and wastewater treatment, with emerging markets like warehouse & logistics, Automotive and EV, Semiconductor, Life Sciences and Pharmaceutical.
• C to C – Concept to commercialization process that helps sales field teams drive revenue, gross profit, and operating profit growth in select vertical markets.
• Stay current with market trends, key industry investments and maintain market knowledge of focus industries.
• Coordinate and lead marketing programs, and customer campaigns with goals of increasing Applied’s market share and segment leadership in the industry.
• Create and drive sales enablement tools, training and marketing collateral jointly with other departments to support overall field sales execution.
• Collaborate cross-functionally with product management, digital, corporate communications, sales, supply chain and manufacturers to create best-in-class targeted marketing and lead generation.
• Participate in aligned associations and trade shows with the key industries.
• Manage jointly with other industry managers the updating and enhancement of Applied’s digital landing pages to help drive messaging and targeted customers.
• Proactive analysis and review of company performance in key vertical markets. Leverage internal and external data analysis in the development of actionable plans to achieve the company’s sales, margin and overall profitability goals.
• Serve as subject matter expert for the vertical market to include key applications and products, industry trends, and competitive activity