Responsibilities

• Write and edit outbound email campaigns, case studies, credentials materials, proposals, and sales enablement content
• Develop thought leadership, marketing content, and agency positioning materials
• Translate agency capabilities, client work, and expertise into compelling business development stories
• Refresh and maintain core business development assets and content libraries
• Support outbound marketing campaigns and prospect engagement programs
• Develop email nurture streams and audience-specific messaging
• Collaborate on content strategies that support lead generation and relationship development
• Track performance and identify opportunities for optimization
• Manage and maintain HubSpot CRM, including contact management, segmentation, reporting, and data hygiene
• Build and maintain target prospect lists

Requirements

• 4+ years of experience in content marketing, business development marketing, CRM marketing, or related fields
• Previous experience within a marketing services agency, communications agency, or client-services environment
• Strong writing, editing, and content strategy skills
• Experience developing email campaigns, case studies, sales materials, thought leadership, and marketing content
• Hands-on experience with HubSpot CRM
• Understanding of how content, marketing, and sales work together to drive business growth
• Experience supporting outbound marketing and lead generation programs
• Strong organizational skills and attention to detail
• Ability to manage multiple priorities independently
• Portfolio or writing samples

Preferred

• Experience creating content for professional services, agencies, consulting firms, or B2B organizations