Business Automation Manager - Campaign Measurement

New York, USA (Hybrid)

$113K/yr – $143K/yrManager5+ years expFull time

Posted 4 months ago

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Job Summary

The role centers on owning the campaign measurement support channel, analyzing troubleshooting data, and driving improvements with Product teams. It requires experience in Advertising roles, SQL proficiency, and strong communication. The package includes diverse benefits and opportunities for collaboration with Product teams.

Job Description

Responsibilities

  • Own and actively monitor the campaign measurement support channel, responding to user inquiries and escalating issues as needed.
  • Collect and analyze troubleshooting data to identify patterns and opportunities for improvement, working with Product teams to address them.
  • Participate in stakeholder discovery meetings to gather requirements and understanding for improving campaign measurement capabilities and workflow efficiency.
  • Collect and prioritize enhancement ideas through Product Management from both users and leaders.
  • Act as business representative for campaign measurement’s impact on the advertiser lifecycle.
  • Organize and facilitate UAT sessions, collecting and synthesizing end-user feedback for continuous improvement.
  • Develop training materials and lead end-user training sessions to ensure swift adoption of new campaign measurement capabilities.
  • Create and maintain detailed user guides for campaign measurement, ensuring clarity and usability.
  • Organize, administer, and present end user satisfaction (NPS) surveys.
  • Consult, and at times ideate, on workflow changes with Business and Product Teams to ensure optimal campaign measurement workflow(s).

Requirements

  • 5+ years of experience in Advertising Account Management, Advertising Analytics, or related Operational role.
  • Moderate/intermediate proficiency in SQL with sound understanding of relational databases.
  • Strong understanding of the digital and CTV advertising industry, with a desire to align processes and solutions to drive business outcomes at scale.
  • Strong analytical skills with the ability to identify patterns and insights from troubleshooting data.
  • Strong written and verbal communication skills, with a strong ability to document processes.

Preferred

  • Experience collaborating with Product teams a major plus.

Benefits

  • This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
  • Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
  • Our comprehensive benefits include global access to mental health and financial wellness support and resources.
  • Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
  • Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs.
  • It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
  • Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law.
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Roku

3.6 Glassdoor

With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV. Our Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and the purpose-built operating system that powers it all can turn any home into a home theater, with seamless integration of hardware and software. Our commitment to our users extends to our brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximately 80 million households in the U.S. and Mexico. Join us and you'll have the chance to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. Be a part of shaping the future of streaming at weareroku.com.

Founded in 2002
San Jose, California, USA
4.2K employees (551 in marketing)
62% recommend to a friend
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Headcount Trend

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Marketing Team

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