Business Analytics Manager - Marketing & Customer Analytics

Wilmington, DE (On-site)

$100K/yr – $204K/yrManager5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own governance and analytics for a Marketing Communications Data Domain, leading a data team, defining the data universe, and enforcing controls across cross functional partners.

  • Governance and metadata: set data universe scope, standards, lineage and issue management for consistent data use.
  • Cross functional adoption: work with Marketing, Product, Tech, Analytics, and Risk to align requirements and drive domain adoption.
  • Operations and analytics execution: run production data pipelines, BI initiatives, and performance metrics while handling governance docs and workflows.

Job Description

Own data governance and analytics for the Marketing Communications Data Domain with a team of analysts and consultants, driving readiness, adoption and controls.

  • Lead a team of analysts to setup and go-live readiness for the Marketing Communications Data Domain.
  • Define and maintain the domain data universe, including scope, ownership, critical data elements, and supporting standards.
  • Establish governance rules for applications, systems of records, data usage, and related processes.
  • Implement and maintain required controls in partnership with Risk, Data Domain Management, and control owners.
  • Drive standards for metadata, documentation, issue management, and process consistency.
  • Partner across Marketing, Product, Technology, Analytics, and Risk to align requirements, resolve issues, and support domain adoption.
  • Translate business and control requirements into clear plans, milestones, and stakeholder updates.
  • Lead team operations supporting governance, documentation, workflow management, and execution discipline
  • Manage BAU/ad-hoc data pipelines and transition into the production environment within the Data Domain
  • Manages the development, implementation and support of business analytics initiatives and projects.
  • 5+ years of experience in data management, data governance, data engineering, or a related field.
  • 3+ years of leadership experience, including managing cross-functional work and driving execution through others.
  • Experience leading governance, controls, or data operating model initiatives in a complex or highly regulated environment.
  • Strong understanding of data governance, metadata, lineage, controls, issue management, and data quality practices.
  • Experience working with enterprise governance processes, critical data elements, and domain-based data management concepts.
  • Familiarity with tools used for workflow, documentation, controls, and collaboration, such as Jira, Confluence, Archer, GitHub/Co-Pilot, Python and SharePoint.
  • Strong communication, stakeholder management, and structured problem-solving skills.
  • Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience.
  • At least 3 years of prior management experience is typically required.
  • In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
  • Analytical Thinking
  • Business Intelligence (BI)
  • Concept Development
  • PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
  • Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
  • In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
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Pittsburgh, Pennsylvania, USA
63K employees (828 in marketing)
58% recommend to a friend
65% CEO approval

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$2M
Traffic Source Mix
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73.8%
Referral
3.4%
Social
0.1%
Paid
0.4%

Headcount Trend

Current headcount: ~63.4K

Marketing Team

Marketing Team Size
661 (1% of company)
Median Career Experience
17 years
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8.2 years
Marketing Roles Posted (Last 30 Days)
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