Responsibilities

• Direct Marketing Analytics: Support analytics for direct mail and direct response campaigns, including audience selection, campaign measurement, and insight generation.
• Experimental Design Support: Assist with campaign test designs (e.g., holdout groups, synthetic control groups, A/B tests, Difference-in-Differences) to support accurate incrementality analysis.
• Cohort and Vintage Analysis: Perform cohort and vintage analyses to help monitor the quality and longevity of acquired customers.
• Dashboards & Reporting: Develop and maintain dashboards and recurring reporting (Tableau preferred, Power BI acceptable) to track campaign performance, customer acquisition, and business quality.
• Attribution Analysis: Support match-back analysis and other attribution approaches to help understand conversions.
• Insight Generation: Move beyond basic reporting to develop insights that inform recommendations for campaign optimization and future test strategies.
• Communication & Collaboration: Partner with marketing stakeholders to present findings and recommendations to both technical and non-technical audiences.

Requirements

• 3–5 years of experience in analytics, with exposure to direct response or marketing analytics
• Bachelor’s or Master’s degree in a quantitative field (Economics, Statistics, Mathematics, Computer Science, or related)
• Working knowledge of statistical testing and A/B testing concepts (control groups, significance, incrementality)
• Strong technical skills in SQL, Python (JupyterHub Notebooks), Hadoop, and data visualization tools (Tableau or Power BI)
• Experience performing cohort or vintage analysis, attribution analysis, list segmentation, or campaign performance measurement
• Strong written and verbal communication skills, with the ability to translate analytical findings into clear, business-focused insights
• Curious, detail oriented, and comfortable working in a collaborative analytics environment

Preferred

• Analytical Thinking
• Business Intelligence (BI)
• Concept Development
• Data-Driven Decision Making
• Data Integration
• Market Research
• Performance Metrics
• Qualitative Research
• Strategic Planning

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• life insurance (employee and spouse/child)
• short and long-term disability protection
• 401(k) with PNC match, pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• robust wellness program with financial incentives
• maternity and/or parental leave
• up to 11 paid holidays each year
• 9 occasional absence days each year
• 15 to 25 vacation days each year (depending on career level)
• information on benefits available at pncthrive.com