Responsibilities

• Connect strategy and business questions into individual investigative work streams including delivering a cohesive narrative on learnings and how to translate those into next steps for campaign and tent pole moments.
• Develop assessments to inform marketing strategy; campaign and user segmentation: slicing to understand reach, performance, and opportunities.
• Support metric design and goals for YouTube lead level objectives and key results (OKRs) for marketing. Act as a thought partner to product marketing manager (PMM) on rationales and insights on performance drivers of OKRs.
• Drive alignment on scope for agentic and business intelligence (BI) tools to enable marketers and work closely with infrastructure team on quality assurance (QA) and delivery of such tools to ensure adoption.

Requirements

• Bachelor's degree in a research or quantitative field, or equivalent practical experience.
• 5 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
• 5 years of experience designing, scoping, executing, and delivering research and analysis projects.
• Experience managing research and measurement agencies.
• Experience with SQL and BI, and agentic tools (e.g., Looker, Gemini for insights).

Preferred

• MBA or Master’s degree in a quantitative discipline.
• Experience in management consulting focus on marketing measurement or quantitative disciplines.
• Experience influencing executive leadership with cohesive narratives built on a mix of qualitative and quantitative data.
• Familiarity with scripting languages (Python) and data science techniques.
• Ability to effectively communicate findings, approaches and recommendations to a wide range of technical and non-technical audiences.
• Ability to solve problems in changing, and ambiguous business environments through data intuition and business acumen.