Buick GMC Assistant Global Brand Strategy & Marketing Integration Manager

Warren, MI (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead global brand governance and cross-market alignment for GM, driving strategy, KPIs, and GTM coordination across regions.

  • Own global brand positioning and market readiness with cross-functional teams
  • Strong global marketing experience and cultural fluency

Job Description

Responsibilities

  • Support consistent global brand strategy that aligns with the overall business objectives and resonates with target audiences worldwide
  • Ensure consistency and inclusivity in brand messaging, visual identity, and tone across all markets
  • Support the brand campaign strategy team in planning, executing, and closing projects within budget, schedule, and scope
  • Participate in the Global Brand Governance process (monitor, audit, and reporting)  
  • Support the annual roll-up of individual country/regional marketing plans into the broader global marketing plan  
  • Monitoring and evaluation of key performance indicators ( KPI’s), consumer sentiment across international markets, leveraging data driven insights to optimize marketing strategies
  • Support integration and roll out of go to market plans for global markets
  • Support a cross functional team in the development and maintenance of Global Vehicle Positioning and Global Product Roadmap
  • Coordinate and integrate global input into key brand moments: global product reveals, launches and brand campaigns and activations 
  • Support the execution of global only content defined for each initiative scope and global market needs 
  • Support the integrated global market process, leveraging agency partners as required  
  • Facilitate information and assets and enable connection between global leadership with international markets as needed and appropriate  
  • Carry out regular connects with international market representatives via videoconferences and in-person planning meetings (as needed) for the executive brand team 
  • Facilitate global best practice sharing sessions quarterly and global ad hoc learning sessions, ensuring all markets have a voice
  • Support and foster a culture of brand advocacy among international teams 

Requirements

  • Bachelor's Degree
  • 5+ years of marketing experience required; automotive industry experience or other relevant sectors preferred  
  • Experience in a Global Marketing Org and/or experience working internationally 
  • Broad marketing skillset and ability to effectively collaborate across functions 
  • Excellent written and verbal communication skills  
  • Strong project management and organizational skills  
  • Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences and varying times zones
  • Ability to be a proactive, collaborative self-starter, who takes initiative and seeks out support and guidance as needed

Preferred

  • Preferred candidate has experience in global activations or has experience in multiple regions

Benefits

  • From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .
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General Motors

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General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.For information on the GM Privacy Statement, please visit http://www.gm.com/privacy-statement.html

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