Responsibilities

• Build the Brand
• Develop and execute integrated brand marketing strategies that increase awareness, differentiation, credibility, and market authority for Instructional Empowerment.
• Translate company expertise, research, frameworks, books, customer results, and intellectual property into compelling brand campaigns.
• Identify the topics, ideas, and conversations where Instructional Empowerment can establish a distinctive point of view.
• Develop creative approaches for reaching superintendents, district leaders, principals, and other education decision-makers.
• Ensure a consistent and differentiated brand story across channels and campaigns.
• Connect brand-building activity to measurable audience engagement and business growth.
• Build a Thought-Leadership Engine
• Develop thought-leadership campaigns that establish Instructional Empowerment and its experts as trusted voices in K–12 education.
• Interview company leaders, subject-matter experts, educators, and customers to uncover compelling ideas and stories.

Requirements

• 7+ years of progressive experience in brand marketing, content marketing, integrated marketing, thought-leadership marketing, or a closely related corporate marketing role.
• Demonstrated experience developing and executing brand-awareness or integrated marketing campaigns.
• Exceptional writing, editing, interviewing, and storytelling ability.
• Hands-on experience producing, editing, publishing, and marketing podcast and/or video content.
• Experience turning subject-matter expertise, research, intellectual property, or complex ideas into compelling marketing content.
• Demonstrated ability to develop content for multiple channels and audiences.
• Experience marketing and distributing content—not simply creating it.
• Working knowledge of digital marketing, SEO, paid amplification, social platforms, website analytics, and campaign measurement.
• Strong critical-thinking skills and the ability to evaluate ideas, audiences, channels, and results strategically.
• Strong project-management skills and the ability to move multiple initiatives from concept through execution.

Preferred

• Experience marketing to K–12 education leaders, particularly district and school decision-makers.
• Experience in EdTech, educational publishing, professional learning, consulting, professional services, B2B SaaS, research/advisory services, or another expertise-driven organization.
• Experience marketing books, research, proprietary frameworks, intellectual property, or professional expertise.
• Experience developing thought-leadership programs for a corporate brand.
• Experience growing podcast, YouTube, LinkedIn, or other professional audiences.
• Familiarity with HubSpot, Google Analytics, LinkedIn Campaign Manager, Google Ads, YouTube analytics, SEO platforms, podcast-production tools, video-editing platforms, and related marketing technologies.

Benefits

• Multiple medical plan options, including a 100% employer-paid health plan
• HSA and FSA options available to save for medical expenses, with employer-funded HSA contributions for those participating in eligible healthcare plans
• Company-paid dental, vision, life, STD, and LTD coverage
• 15 days of PTO available in your first year of employment
• 8 paid holidays, plus 2 floating holidays
• 401(k) with a 4% company match
• Salary range $80,000-$85,000