Brand Strategy Summer Internship (Summer 2026)

Boston, MA (Unknown)

$23/hr – $25/hrIntern/New GradInternship

Posted 4 months ago

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Job Summary

Drive brand insights and sponsorship support through an 11-week internship focused on analytics, messaging, and events.

  • Assist with competitive analyses, messaging, and measurement dashboard development.
  • Must-have: 0–2 years of experience and pursuing a Bachelor’s in Marketing/Analytics with 3.0 GPA.
  • Standout: Internship exposure to events, ad development, and brand management tasks.

Job Description

Responsibilities

  • Conduct competitive deep dive analyses with strengths, risks and opportunity summaries
  • Assist with analysis and reporting
  • Help build key messaging to expand audience profiles as a robust toolkit
  • Support the creation of broad active vs. passive job seeker personas or function-specific personas
  • Contribute to measurement dashboard development
  • Assist with planning and logistics for events and activations tied to the sponsorship
  • Attend weekly 30-minute team meetings
  • Support program ad development based on volume needs
  • Conduct social content reviews to build brand management skills
  • Support brand management requests leadership skills.

Requirements

  • You are able to commit to a full-time internship over the course of 11 weeks.
  • You have 0-2 years of professional experience.
  • You must be authorized to work in the United States without employer sponsorship now or in the future. We will not sponsor employment visas. Candidates who will require future sponsorship, including candidates on CPT/OPT/STEM OPT who will require future sponsorship, are not eligible to apply.
  • You are an undergraduate working towards a Bachelor's degree in Marketing, Analytics, Business Administration, or equivalent major with a minimum 3.0 cumulative GPA.
  • You demonstrate interest in brand strategy, marketing, and consumer insights
  • You have strong analytical and research skills.
  • You are proactive, detail-oriented, collaborative, and possess a positive mindset.
  • You can manage multiple projects simultaneously.
  • You have a working knowledge of Microsoft Word and Excel.

Benefits

  • comprehensive benefits
  • workplace flexibility
  • professional development opportunities
  • a host of opportunities provided through our Employee Resource Groups
  • an inclusive culture that supports every individual to do their best work
  • opportunities to make a meaningful impact for our business, our customers, and the communities we serve
  • benefits that support your life and well-being
Liberty Mutual Insurance logo

Liberty Mutual Insurance

At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow. In business since 1912, and headquartered in Boston, today we are the eighth largest global property and casualty insurer based on 2023 gross written premium. We also rank 87th on the Fortune 100 list of largest corporations in the US based on 2023 revenue. As of December 31, 2023, we had $49.4 billion in annual consolidated revenue. We employ over 40,000 people in 29 countries and economies around the world. We offer a wide range of insurance products and services, including personal automobile, homeowners, specialty lines, reinsurance, commercial multiple-peril, workers compensation, commercial automobile, general liability, surety, and commercial property. For more information, visit www.libertymutualinsurance.com.

Founded in 1912
Boston, MA, US
37K employees (655 in marketing)

Traffic Signals

Monthly Visitors
426K
Monthly Google Ads Budget
$224.9K
Traffic Source Mix
Search
25.8%
Direct
46.6%
Referral
17.9%
Social
8.8%
Paid
0.7%

Headcount Trend

Current headcount: ~37.7K

Marketing Team

Marketing Team Size
441 (1% of company)
Median Career Experience
17 years
Median Tenure
9.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$886.8M
Last Raise
$886.8M
Debt Financing, 6 months ago

Funding History

  • Sep 2025
    Debt Financing • $886.8M

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