Responsibilities

• Assist in developing brand strategy documents, including positioning frameworks, messaging guides, audience personas, value propositions, and campaign recaps.
• Support the development of integrated marketing and campaign briefs that outline objectives and recommended strategies
• Conduct research on brand, audience, competitive landscape, and category trends to help inform strategic recommendations.
• Collaborate with team members to ensure brand consistency across marketing materials, digital experiences, events, and partner communications.
• Help analyze campaign performance metrics to identify insights and opportunities.
• Participate in brainstorms and help evaluate ideas based on brand alignment and audience relevance.
• Support the Content, Creative & Brand Strategy team with project coordination and planning tasks as needed.
• Assist in gathering and organizing qualitative audience insights and stories that support brand narrative development and audience understanding (“storybank mining”)

Requirements

• The internship is open to current students enrolled in a 4-year university pursuing a degree or post-graduate degree in Marketing, Digital Marketing, Communications, Social Media, or Media Relations.
• Must be currently enrolled in university either part or full time. Preferred degree of study in marketing, advertising, brand strategy, communications, business, consumer behavior, or a closely related field
• Strong analytical, written and verbal communication, critical thinking, and problem-solving skills
• Basic understanding of marketing principles, brand strategy and consumer insights
• Excellent time management and organizational skills
• Interest in branding, audience research, and understanding how non-profit organizations shape perception and experiences.
• Presentation software tools (PowerPoint, Keynote, Canva, Google Slides)
• Adobe Acrobat
• Microsoft Office Suite (365)
• Working knowledge of Project Management Systems (Hive, Monday, Asana)
• Strong communication and organizational skills
• Creative self-starter with ability to work independently or as part of a team