Responsibilities

• Lead the full development of BBC Select’s brand repositioning, driving the overall workstream, aligning cross-functional stakeholders, and ensuring successful delivery against project milestones and timelines
• Truly partner with the research agency, providing direction throughout the engagement, shaping hypotheses and positioning territories, synthesizing learnings, and ensuring research translates into actionable brand strategy
• Develop and refine brand positioning, proposition, and messaging throughout the research process, integrating insights from qualitative and quantitative research, competitive analysis, stakeholder interviews, audience data, and broader business inputs
• Be the internal champion of the new BBC Select brand positioning, building organizational alignment, communicating the strategic rationale, and guiding implications across naming, identity, marketing, product experience, and portfolio architecture, including the relationship with the BBC Select brand
• Create foundational brand strategy materials, including a BBC Select “Brand 101” onboarding toolkit and executive presentations, to educate teams and embed the new positioning across the organization
• Partner closely with external agencies and internal creative teams to translate the positioning into comprehensive brand guidelines, including brand strategy, personality, tone of voice, messaging principles, and visual identity direction
• Lead strategic partner selection, including development of RFPs and evaluation of agencies across brand design, creative development, production, and related disciplines
• Author messaging framework for new BBC Select positioning through-funnel and over time so it’s clear how the brand communicates across channels and audiences
• Collaborate extensively with Growth and Lifecycle Marketing teams. Post-launch, refine messaging framework across consumer journey as we learn what works IRL
• Partner with the Editorial team, Growth Marketing and Creative teams to turn the positioning work into a go-to-market plan to re-launch BBC Select

Requirements

• 10+ years in Brand Strategy (with a bend towards Marketing) or Brand Marketing (but highly strategic), preferably in-house in TV, other DTC service or at a creative agency
• Reliably pithy-yet-inspiring writing. Articulates strategic vision and creative ideas clearly and persuasively. Understands the freedom of a tight brief
• An excellent presenter - comfort translating information to inspire both executive level and working teams
• Strong experience with designing creative communications campaigns and ability to show campaign maps that you personally designed
• Excellent rapport with Creative team and appreciation for the creative process
• “Full-funnel” thinker, with an eye for brand cohesion, effectiveness, and ‘connecting the dots.’
• Thrives in change: ability to thrive in a dynamic, fast-paced environment and manage multiple projects, priorities, and personalities at once
• Highly organized: ability to own and clearly manage a high-visibility workstream in a fast-paced environment. Must be able to manage up and sideways with clear progress and goals
• Hungry & Open-minded: loves to learn something new from people with different perspectives. Can pick up quickly by observing
• Humble: Un-precious about the work at any level. Willingness to scrap, rebuild, and do it better. Great at giving feedback and better at receiving it

Preferred

• Love of documentaries/factual TV, British entertainment and/or deep knowledge of streaming landscape a plus