Responsibilities

• Brand Strategy & Positioning
• Apply segmentation and brand positioning into tangible guidance for cross functional teams, including marketing, merchandising, product design, store and site experience, across all TBI brands
• Support ongoing development and refinement of the brand positioning and other brand frameworks, ensuring they remain practical, current, and actionable.
• Develop additional brand architecture and frameworks as needed.
• Identifying and managing external strategic brand partnerships.
• Customer Segmentation & Insight Application
• Use our customer segmentation to define banner-specific target audiences, objectives, strategies, jobs to be done, and opportunities.
• Partner with Consumer Insights and Analytics to synthesize research, data, and VoC into simple, compelling narratives that inform annual plans, briefs, and roadmaps.
• Champion the use of segmentation across the organization, helping teams understand “who we are building for” and how that should shape their work.
• Strategic Planning & Road mapping
• Support annual and seasonal brand strategy planning for all brands.

Requirements

• 8+ years of experience in brand strategy, marketing strategy or management consulting, ideally with exposure to retail, apparel, or consumer brands.
• Bachelor’s degree in Marketing, Business, Communications, Strategy, or related field, or equivalent experience.
• Demonstrated experience building or stewarding brand positioning, customer segmentation, or experience frameworks and translating them into real-world plans.
• Experience working cross-functionally with marketing, creative, merchandising, store, or digital teams; proven ability to influence without direct authority.

Benefits

• This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts.
• We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as:
• Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development
• Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend
• Holiday Early Departure | close out early the business day before a company observed holiday