Brand Strategy Director - Song Life, Part of Accenture Song

Morristown, NJ (Hybrid)

$87K/yr – $266K/yrDirector/Executive8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the brand strategy voice for HCP workstreams, turning high level strategy into actionable briefs and multichannel plans that connect audience insights to business impact.

  • Frame thinking in business context and translate strategy into concrete guidance for creative development.
  • Lead audience insights and messaging frameworks to shape proposals and client recommendations.
  • Collaborate across teams to ensure integrated, on-strategy creative and content solutions.

Job Description

Responsibilities

  • Manage the day-to-day strategic workload across HCP workstreams (NPP and PP), ensuring briefs — including client project briefs — and deliverables are clear, cohesive, and strategically sound
  • Translate high-level brand strategy into actionable guidance for creative development, maintaining alignment from strategy through execution
  • Frame thinking in its proper context
  • Isolate the real business problems a brand and communications can affect
  • Isolate the roles of the brand, communication and communication channels within business plans – thinking for tomorrow and not just today
  • Have a deep understanding of the client business and what makes it tick
  • Serve as a strong, confident strategic voice with clients — able to present, defend, and evolve strategic recommendations in real time
  • Lead development of key strategic outputs, including audience insights and messaging frameworks
  • Proactively propose strategies to help clients achieve their goals by studying a client's challenges, thoroughly understanding the category and customers, and proposing business-changing strategies and multichannel solutions
  • Collaborate with the full team to ensure that creative, engagement, and content solutions are on strategy and properly integrated within the larger marketing program

Requirements

  • 8+ years of brand strategy or relatable experience in an agency setting
  • Bachelor's degree or equivalent
  • Must work EST/CST schedule
  • Some travel may be required based on business and client needs

Preferred

  • 5+ years in a strong creative agency, including working on non-pharma categories (e.g., CPG)
  • HCP experience
  • Strong client-facing presentation and facilitation skills
  • Demonstrated ability to influence cross-functional teams and senior stakeholders.
  • Experience developing positioning, messaging, customer journeys, and creative briefs.

Benefits

  • Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.
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Accenture

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Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation-led company serving clients in more than 120 countries. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.This LinkedIn company page is moderated. When engaging with Accenture, we encourage everyone to:- Use common courtesy and be respectful of others.- Create your own original content and avoid content that you know to be fraudulent.- Never repost someone else's copyrighted work, unless you have permission.- Never post personal, identifying, or confidential information.We reserve the right to delete comments or posts we deem to be:- Profane, obscene, inappropriate, offensive, abusive material.- Spam, repeated comments and commercial messages and personal advertisements.- Discriminatory or that contain hateful speech of any kind regarding age, gender, race, religion, nationality, sexual orientation, gender identity or disability.- Threats; personal attacks; abusive, defamatory, derogatory, or inflammatory language; or stalking or harassment of any individual, entity or organization.- False, inaccurate, libelous, or otherwise misleading in any way.

Founded in 1991
Dublin 2, County Dublin, IRL
648K employees (14,603 in marketing)
77% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
12.1M
Monthly Google Ads Budget
$53.3K
Traffic Source Mix
Search
21.8%
Direct
64.3%
Referral
9.6%
Social
3%
Paid
1.1%

Headcount Trend

Current headcount: ~648.4K

Marketing Team

Marketing Team Size
8,724 (1% of company)
Median Career Experience
19 years
Median Tenure
7.6 years
Marketing Roles Posted (Last 30 Days)
21

Funding

Total Funding
$6M
Last Raise
$6M
Grant, 7 years ago

Funding History

  • Oct 2018
    Grant • $6M

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