Responsibilities

• The Brand Strategy team develops, manages, and maintains the company’s brand identity, ensuring consistency across all customer touchpoints and alignment with business goals.
• The team shapes how the brand is perceived by customers, employees, and the broader market.
• The Brand Strategist Principal will report to the Senior Director, Brand and Demand Marketing.
• In this role you will serve as a senior strategic leader responsible for advancing the brand’s vision, positioning, and narrative, ensuring alignment with business goals and market opportunities.
• You will engage with leadership, collaborate with strategists and creative teams, and guide cross functional partners to maintain a cohesive and high impact and agile brand presence.