Brand Strategist (Positioning & Messaging)

Charlotte, NC (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the brand strategy in a cross-functional setting, turning positioning and messaging into integrated narratives that guide creative, content, and demand-gen decisions across the customer journey.

  • Brand architecture: define positioning, messaging frameworks, and differentiation against competitors.
  • Cross-functional alignment: translate insights into briefs and direction for creative, content, and demand-gen teams, linking brand to pipeline and ROI.
  • Competitive analysis: monitor category dynamics to inform ongoing differentiation and strategy.

Job Description

Responsibilities

  • Define brand positioning, messaging architecture, and narrative frameworks
  • Lead discovery sessions with executive stakeholders
  • Translate insights into integrated brand strategies across the customer journey
  • Align brand strategy with demand generation, pipeline, and ROI
  • Develop strategic briefs and direction for creative and content teams
  • Conduct competitive and category analysis to inform differentiation

Requirements

  • 3+ years in brand strategy roles
  • 2+ years in an agency environment (required)
  • Experience developing positioning, messaging, and brand strategy frameworks for mid-market or enterprise-level clients
  • Understanding of how brand connects to pipeline, ROI, and CAC
  • Ability to manage multiple client engagements in a fast-paced environment

Benefits

  • Strategy-led work with real business impact
  • High-performing, collaborative team
  • Competitive compensation + full benefits (health, 401k match, profit sharing)
  • Hybrid culture in Charlotte (in-office Tues–Thurs weekly)
Crafted Agency logo

Crafted Agency

At Crafted, we unleash the greatness that betters our everyday lives. We bring manufacturers’ innovations to life through brand experience and use that to drive a customer-centric demand generation program that moves customers through their buyer journey. Our partnership with you will help set you apart from your competitors and unleash your greatness, realizing your true potential.Crafted has over 25 years of design experience in a multitude of disciplines — brand creation & strategy, website development, demand generation, omnichannel marketing support, and 3-dimensional branding — and a reputation for delivering effective marketing that makes good business sense. We are especially passionate about helping challenger brands go beyond how and what they do to find their unique “why,” and then use that point of differentiation to supercharge marketing results. We create. We tinker. We refine. We collaborate. And we take calculated risks in the name of continuous improvement, which actually makes us not so different from you. Most importantly, we envision a world where innovation never goes unnoticed. We exude smart marketing because it’s the only way we can help our manufacturing clients tell their stories and unleash their greatness. For more information about how we can help you advance your brand and digital presence, visit craftedagency.com or contact us.

Founded in 1999
Charlotte, North Carolina, USA
62 employees

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Headcount Trend

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