Brand Strategist

New York City, NY (Hybrid)

$82K/yr – $92K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the pre sale content engine for a brand sales team by converting insights into RFP responses, GTM assets, and cross team deliverables that win deals with marketers and agencies.

  • RFP strategy and insights: translate data into compelling small deals and support larger opportunities.
  • GTM materials: coordinate across Branded Creative and editorial to refresh assets and case studies.
  • Asset library management: maintain audience insights tools, brand imagery, and data organized for sales enablement.

Job Description

Responsibilities

  • Assist with RFPs, inclusive of strategy, insights, and creative concepting, with a particular focus on smaller deals while supporting your manager with larger deals;
  • Work closely with the Branded Creative team during pre-sale, and collaborate with teams across both editorial and branded;
  • Create and maintain GTM materials, working across teams to update assets, insights, statistics, etc… as needed;
  • Manage our audience insight & cross-platform analytic tools, creating & maintaining insight library for our Sales team;
  • Work with Account Managers to create and maintain a library of case studies that demonstrate FWF’s success in connecting brands with their desired audiences;
  • Manage our brand imagery repository including logos, thumbnails, screenshots, on-set photography, and talent photos;
  • Other data management, including Google Drive organization, ensuring our Sales team is able to locate assets and materials that help them close deals.

Requirements

  • 2+ years of professional marketing/brand strategy experience, ideally in media/production or agency experience;
  • Familiarity with Google Workspace, especially Slides, and experience creating visually compelling presentations that communicates how a company can best serve their brand partners and campaign goals;
  • Experience using audience insight or reporting tools that enable Sales team to best respond to brand/agency outreach;
  • An understanding of translating insights into actions; you understand how to identify levers our Sales team can use in speaking with potential clients and get them excited about running campaigns with First We Feast;
  • Examples of how you’ve worked within small teams to accomplish big goals;

Preferred

  • And a passion for food and pop culture is always a plus!

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