Responsibilities

• Translate brand strategy across marketing initiatives, ensuring consistent application of brand positioning, voice and visual identity.
• Manage the development and implementation of brand initiatives that support acquisition, retention, internal communications, and overall brand growth.
• Apply established brand messaging frameworks across marketing materials, campaigns, and customer communications ensuring consistency.
• Work closely with creative, paid media, CRM, and digital teams to ensure brand messaging resonates with target audiences across the shopper journey.
• Support the implementation and maintenance of brand guidelines and visual identity standards.
• Act as a day-to-day resource for internal teams seeking brand guidance.
• Collaborate with product, marketing, and sales teams to identify and curate new consumer facing messages that support brand positioning
• Support cross-departmental efforts to maintain consistent brand representation across customer touchpoints.
• Support the Senior Manager of Brand Strategy in tracking brand health metrics and developing insights that inform future initiatives.
• Support project management and coordination of agency deliverables.

Requirements

• 5-8 years of experience in brand management, brand marketing, or integrated marketing roles.
• Experience executing brand strategies and marketing campaigns across multiple channels including digital, social, and CRM.
• Strong understanding of brand positioning and messaging frameworks, with experience applying them across marketing initiatives.
• Demonstrated ability to manage brand programs and campaigns from concept through execution.
• Experience collaborating with creative teams, channel owners, and product marketing teams to ensure brand consistency.
• Familiarity with brand guidelines, visual identity systems, and asset management.
• Experience working with external agencies or creative partners.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Ability to interpret marketing performance metrics and apply insights to optimize brand initiatives.
• Excellent written and verbal communication skills.

Benefits

• We offer competitive compensation and comprehensive benefits.
• Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health.
• Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.
• Inclusion and belonging are at the center of our grounding belief in Being Real.
• When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.
• Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact [email protected] to initiate the accommodations process.
• For all applicants, please take a moment to review our Privacy Notices:
• - Brightspeed’s Privacy Notice for California Residents
• - Brightspeed’s Privacy Notice
• - Department: Consumer Group