Responsibilities

• Identify, develop, and produce compelling stories involving patients, families, caregivers, volunteers, associates, donors, and community partners.
• Conduct interviews with compassion, professionalism, and emotional intelligence.
• Write feature stories, testimonials, spotlight articles, campaign narratives, blogs, newsletters, and web content.
• Capture mission moments that demonstrate VNATC’s impact across hospice, home health, private care, community health, thrift store, and philanthropy.
• Partner with leadership to identify strategic storytelling opportunities.
• Ensure all stories maintain dignity, accuracy, and regulatory compliance.
• Lead management of all organizational social media platforms including Facebook, Instagram, LinkedIn, YouTube, and other channels as assigned.
• Develop and maintain a monthly strategic content calendar.
• Create, schedule, publish, and optimize posts across all platforms.
• Produce short-form video, reels, graphics, photos, and campaign content.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or related field preferred.
• Minimum 3 years of experience in social media management, storytelling, content marketing, communications, or related role.
• Exceptional writing, editing, interviewing, and verbal communication skills.
• Strong social media strategy and execution experience.
• Experience with photography, smartphone video capture, and content editing.
• Proficiency with Canva, Adobe Creative Cloud, or similar creative tools.
• Experience using scheduling platforms such as Facebook, Instagram, YouTube, LinkedIn, or similar.
• Strong organizational skills and deadline management.
• Valid driver’s license and ability to travel locally for story gathering and events.

Preferred

• Experience in home health, hospice, private duty, or healthcare operations.
• Familiarity with EVV, scheduling platforms, EHR/documentation systems.
• Experience with SharePoint/Confluence, LMS platforms, and eLearning tools (Articulate/Rise).
• Workflow mapping tools (Visio/Lucidchart) and screen capture tools (Snagit/Camtasia).
• Bilingual (English/Spanish or Haitian Creole) preferred.

Benefits

• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Tuition reimbursement