Brand & Storytelling Lead

Boston, MA (Hybrid)

$104K/yr – $186K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own brand evolution and corporate storytelling that translates complex science into clear external messaging across channels, with ownership of website narrative, collateral, and external communications, while shaping internal storytelling for company milestones.

  • Own and drive key elements of the brand refresh, helping modernize how SOPHiA GENETICS is represented across external-facing channels and materials
  • Translate company positioning into compelling messaging, copy and visual storytelling that is clear, differentiated and aligned to our broader mission
  • Support the evolution of the corporate website, contributing to page structure, content development, imagery direction and overall narrative flow

Job Description

Own brand evolution and corporate storytelling that translates complex science into clear external messaging across channels, with ownership of website narrative, collateral, and external communications, while shaping internal storytelling for company milestones.

  • Own and drive key elements of the brand refresh, helping modernize how SOPHiA GENETICS is represented across external-facing channels and materials
  • Translate company positioning into compelling messaging, copy and visual storytelling that is clear, differentiated and aligned to our broader mission
  • Support the evolution of the corporate website, contributing to page structure, content development, imagery direction and overall narrative flow
  • Create and refine corporate-level collateral and presentation materials that improve how we pitch SOPHiA GENETICS to external audiences
  • Help maintain external communications and PR activity, including supporting press materials, thought leadership opportunities and executive visibility initiatives
  • Contribute to internal communications for key company moments by supporting storytelling, slide development, formatting and visual consistency
  • Experience in brand marketing, corporate storytelling, creative communications or related fields, with a track record of turning ideas into high-quality external-facing assets
  • Experience from a high-growth, innovative tebrand, creative agency, or another environment known for strong modern storytelling would be highly valued
  • Strong ability to craft clear, persuasive messaging for complex or technical topics without losing audience engagement
  • Demonstrated success building or evolving brand identity, website content, corporate collateral or executive communications
  • A portfolio or body of work that shows strong copy, narrative development and visual judgment
  • Comfort operating in roles that blend strategy and hands-on execution, from shaping concepts through to delivering finished materials
  • Appreciation for how to position sophisticated products or platforms in ways that feel accessible, differentiated and commercially relevant
  • Our DNA
  • Like the strands of DNA itself, SOPHiA GENETICS and the team are deeply interconnected and reliant on each other to deliver. There are common threads across the team. Things that bind us together. Those things are Relentless Curious; Resilient & Nimble and Fearlessly Adventurous
  • Our Virtues
  • At SOPHiHi GENETICS we established our 7 Virtues to clarify how our principles show up each day through action. We Decide; We Do; We Collaborate; We Innovate; We Empower; We Adapt and We Learn.
  • At the centre of our Virtues is our Mantra, We Care, which provides a constant reminder of the compassionate, benevolent, and hopeful nature of our mission and how it should be threaded through each of our Virtues and everything we do. Learn more about our DNA and Virtues on our Careers portal
  • The Process
  • We use the power of AI to help our partners make decisions. If you’re utilizing AI in your search and application process, why not use some of these prompts, or read our AI guide.
SOPHiA GENETICS logo

SOPHiA GENETICS

3.8 Glassdoor

SOPHiA GENETICS was founded in 2011 by biologists who had a vision to create a technology that could make a positive and lasting impact on the world, using data for good. We’ve built a revolutionary technology platform, SOPHiA DDMTM, that rapidly distills complex data into actionable insights, enabling clinicians, researchers, and biopharma to reshape the way that we diagnose and treat cancer and rare inherited disorders. The AI fueling our platform learns from the complex genomic and multimodal data provided by our community of users to create a collective intelligence over time. By using the power of data and AI, we are expanding access to data-driven medicine and enabling the patients of today to help the patients of tomorrow. Our science is driven by unrelenting passion for our mission to transform patient care by expanding access to data-driven medicine globally. We wouldn’t be able to achieve all that we have – and all that we will – without our people, who are driven by our shared purpose to ensure that every patient worldwide has equitable access to precision medicine. Our virtues are our behaviors we exhibit every day, and our mantra “We Care” is our driving force.

Founded in 2011
Tartegnin, Vaud, CHE
521 employees (33 in marketing)
66% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
54.7K
Traffic Source Mix
Search
47.4%
Direct
36.4%
Referral
8.4%
Social
6%
Paid
1.1%

Headcount Trend

Current headcount: ~519

Marketing Team

Marketing Team Size
23 (4% of company)

Funding

Total Funding
$265.2M
Last Raise
$15M
Post IPO Debt, 2 years ago

Funding History

  • May 2024
    Post IPO Debt • $15M
  • Oct 2020
    Series F • $110M
  • Jan 2019
    Series E • $77M

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