Responsibilities

• Brand Governance, Messaging & Product Content
• - Assist in the development and maintenance of the omnichannel content map, ensuring consistent messaging, storytelling, and timing across B2B, B2C, digital, social, and internal channels.
• - Steward brand voice and messaging guidelines, ensuring clear direction on tone, terminology, and brand expression to ensure consistency across all customer touchpoints.
• - Coordinate product naming processes, including name development (in partnership with the creative team), application workflows, repository upkeep, and ensuring naming accuracy and consistency across all materials and channels.
• - Maintain a centralized product information repository, organizing product features and differentiators by audience/persona while ensuring information is accurate, up to date, and readily available to internal teams and partners.
• - Support the management of brand protection policies, helping promote channel alignment, reduce conflict, and protect brand equity.
• Social Media, Creator Partnerships & Brand Reputation
• - Manage the day-to-day execution of Gerber's social media channels, including content scheduling, publishing, and audience engagement, ensuring a consistent and positive brand experience across platforms.
• - Elevate the customer experience by crafting on-brand response content for social media messages, comments, technical support touchpoints, customer reviews, and support tickets—balancing empathy, clarity, and brand voice.
• - Partner with Customer Service and cross-functional teams to ensure customer interactions, escalations, and recovery efforts reflect Gerber's brand values and strengthen customer trust.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, English, Writing, or a related field strongly preferred.
• Three to five years of hands-on marketing, brand, content, social media, or communications experience required.
• Experience creating and adapting content in accordance with brand messaging, style, and editorial guidelines for diverse audiences and channels.
• Hands-on experience managing social media publishing, content scheduling, community engagement, and on-brand responses to comments, messages, reviews, or customer concerns.
• Ability to measure and report on campaign performance, engagement metrics, and return on investment, and translate results into actionable recommendations.
• Strong writing, editing, and proofreading skills, with advanced knowledge of grammar, punctuation, spelling, and style and the ability to adapt content for different audiences and communication channels.
• Experience drafting customer-facing and/or corporate communications, including sensitive or escalated responses that require empathy, clarity, accuracy, and sound judgment.
• Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook; ability to use Excel for tracking, reporting, and basic analysis.
• Experience managing multiple projects, stakeholders, deadlines, and approval processes simultaneously using strong organizational and project-management practices.
• Strong analytical skills and attention to detail, with high standards for accuracy, consistency, quality, and performance.