Brand Social Media Intern

New York City, NY (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 5 weeks ago

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Job Summary

Own the social storytelling rhythm for a luxury brand with a hands-on role in video editing, captioning, and audience engagement across Pinterest, TikTok, and AU channels.

  • Content & Editorial: Edit Reels/TikTok, schedule posts, and craft captions to drive engagement on Pinterest and TikTok.
  • Community & Insights: Actively manage conversations and pull monthly social metrics to guide content decisions.
  • Trends & Benchmarking: Track platform shifts, run monthly competitive analyses in hospitality and luxury segments, and keep the content library organized for efficient reuse.

Job Description

Responsibilities

  • Support the Senior Social Media Manager in daily tasks such as editing Reels and TikTok content and scheduling posts.
  • Assist with writing captions for content, focusing on Pinterest and TikTok.
  • Assist with Pinterest content planning.
  • Assist with community management across all social channels, including responding to and engaging with the AU social community.
  • Support with monthly reporting needs, pulling metrics and insights from social media tools.
  • Stay up to date with channel-specific trends and technical updates across all social platforms, especially Pinterest and TikTok.
  • Conduct monthly competitive analysis within hospitality and luxury lifestyle markets and beyond.
  • Responsible for maintaining the organization of the ARC content library in Dropbox.

Requirements

  • Previous social media internship experience required.
  • Proficient knowledge of Instagram, Facebook, Pinterest, LinkedIn, YouTube, and TikTok
  • Excellent oral and written communication skills.
  • Highly organized with the ability to juggle multiple tasks at once and meet deadlines.
  • A passion for social media and luxury lifestyle.
  • The ability to proactively identify social media opportunities to achieve existing and future social media goals and objectives.
  • Proficient with programs such as CapCut, Edits, Google Suite, Facebook Manager, Photoshop, Canva, Dropbox, and Excel.
  • Excitement to support a luxury brand’s Social Media strategy.

Preferred

  • Preferred availability at least 3x days per week (15-20 hours per week), at least 4-6 months.
  • Longer-term Internship is possible.
Auberge Collection logo

Auberge Collection

3.1 Glassdoor

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.For more information: auberge.comConnect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge

Founded in 1998
Bethesda, Maryland, USA
1.1K employees (62 in marketing)
44% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
325.3K
Monthly Google Ads Budget
$22.4K
Traffic Source Mix
Search
51.7%
Direct
32.5%
Referral
12.4%
Social
1.7%
Paid
1.6%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
35 (3% of company)
Marketing Roles Posted (Last 30 Days)
4

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