Responsibilities

• Build strong relationships with Partner companies, becoming a trusted brand advocate and ensuring content and reputation strategies reflect each company’s local market, customer base, and brand voice.
• Design, write, edit, and manage persuasive, on-brand content for websites, blogs, landing pages, email campaigns, social media, digital advertisements, marketing collateral and other customer communications.
• Tailor messaging across Partner brands, markets, audiences, and service lines while maintaining consistent quality and alignment with individual brand personalities and standards.
• Develop and manage content calendars in coordination with Marketing Managers, agency partners, and Partner leadership, ensuring content supports campaign priorities and business needs.
• Partner with Marketing Managers and agencies on SEO strategy, website content, deadlines, and updates that improve organic visibility and conversion.
• Maintain a strong understanding of local SEO, content, and digital reputation best practices, using insights to improve rankings, engagement, and brand visibility.
• Own review generation and response programs across Google Business Profiles (GBP), Yelp, Facebook, and other relevant platforms, including adoption, consistency, and performance tracking.
• Develop and maintain review response guidelines, escalation protocols, and brand-specific templates for positive, negative, and sensitive customer feedback.
• Monitor online reviews and broader reputation signals, partnering with local leaders to gather context, address concerns, and ensure timely, professional follow-up.
• Manage the accuracy and consistency of business information across GBP, directories, social profiles, and other local listings, coordinating citation cleanup and updates with agency partners.

Requirements

• Experience in content marketing, brand communications, online reputation, local SEO, customer experience, or a related role.
• Exceptional writing and editing skills.
• Proficiency with digital marketing and reputation tools.
• Strong judgment and problem-solving skills.
• Strong project management and prioritization skills.
• Excellent communication and relationship-building skills.
• A proactive, hands-on mindset.
• Create and maintain branded collateral - including sales materials, brochures, templates, and digital assets ensuring consistent, high-quality brand execution across Canopy and its Partner companies.

Preferred

• 2-5 years experience in a multi-brand environment – home services industry preferred.
• Bachelors degree in marketing communications, advertising, or digital marketing preferred.

Benefits

• Paid time off (PTO) and holidays for work-life balance.
• Overtime opportunities during storm cleanup and peak seasons.
• Long-term disability insurance (employer paid).
• Short-term disability insurance (employer paid).
• Basic life & AD&D insurance (employer paid).
• 401(k) retirement plan with up to 4% company match.
• Flexible insurance options: Choose the health, dental, and vision plans that best fit your needs and budget.
• Health Insurance (Cigna Plans): Multiple plan options, including OAP (Open Access Plus), OAP IN (in-network focused), and HDHP (High-Deductible Health Plan) with HSA compatibility.
• Dental Insurance (Cigna Plans): Flexible options, including PPO Low and PPO High plans.
• Vision Insurance (Cigna Plan): Comprehensive coverage for exams, lenses, and frames.