Responsibilities

• Executes brand and product marketing strategies for sleep devices portfolio involving market research and analyses, preparing marketing materials, and evaluating marketing budgets for assigned products, product categories, or business entities.
• Drives revenue, profitability, business growth as measured by active, new and restart users, share of wallet and lifetime value objectives.
• Partners with cross-functional teams to execute approved plans/projects.
• Aligns cross-functional teams and contributors around approved plans/projects and facilitate success by keeping plans on track and in focus.
• Assists with Executive Stand-up Meeting presentation and follow-up.
• Provides monthly business report covering performance versus forecast and progress on approved initiatives.
• Assists in and responsible for the development and implementation of brand marketing plans and activities.
• Launches and manages campaigns across various channels.
• Maintains brand messaging and claims document.
• Increases marketing communication effectiveness and minimizes acquisition costs.

Requirements

• Bachelor’s degree in Marketing or related field required.
• Minimum three (3) years of related experience.
• Experience with sleep device market, required.

Preferred

• Previous management level experience, preferred.
• Prior science/technical, medical device, healthcare/dental background, preferred.