Brand & Product Copywriter (Contract)

Seattle, WA (Remote)

$60/hr – $80/hrSenior Level6+ years expFull time

Posted 1 day ago

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Job Summary

Own the Tin Can voice across multiple formats and audiences, shaping campaigns,subscriber flows, and moments that move the needle while maintaining guardrails and a consistent brand tone.

Owns brand voice across packaging, web, email, social, and in-app copy
Partners with brand and product to drive campaigns and measurable results

Job Description

Responsibilities

You’ll be writing for basically every surface we've got—packaging, web, email/lifecycle flows, social captions, and in-app/product copy. You’ll be successful if you can adapt our weird (compliment) tone of voice in unexpected places. These small moments of delight are what makes us great.
You’ll be the champion and coach of the Tin Can voice. Playful, nostalgic, a little irreverent, rarely saccharine. You are the storyteller across every format and every audience (kids and the design-aware adults making the purchase)
You’ll partner closely with brand and product to support campaigns, make processes digestible (and fun) and make everything from website to app copy a moment for the brand that drives results.
Own the copy for the moments that actually move the needle — subscriber flows, promos, seasonal pushes—funny enough to enjoy, sharp enough to convert.
Give and take sharp creative feedback in a fast-moving, founder-led environment.
Continue to establish the guardrails (voice guidelines, tone docs, naming frameworks) so the brand still sounds like itself when there are ten times as many products and zero of us reviewing every line.

Requirements

6+ years writing copy, with real reps in both brand/campaign work and the less glamorous but very important direct-response/lifecycle stuff
A portfolio that shows real range — you can write something funny and light for a kid, and something clear and reassuring for a parent, sometimes in the same piece
Comfort with product and packaging copy specifically: you know how to make five words on a box do a lot of work and storytelling on web vs email vs social fell platform-natural
Experience writing for a dual-audience brand (parents, the purchaser, kids, the user)
Sharp editorial instincts—you know the difference between "cute" and "clever," and you default to the latter
A track record of writing in an established brand voice without losing your own point of view
Comfort in a startup/founder-led environment: fast iteration, direct feedback, few layers between you and the decision

Preferred

Experience naming products or brands, or genuine enthusiasm for it
Background in consumer products that hinge on humor
Familiarity with lifecycle/CRM copywriting (email, SMS, app push)

Tin Can

Tin Can is a screen-free phone for kids that gives them the independence to call friends and family—without giving them a smartphone.Built like a modern landline, Tin Can connects over Wi-Fi and uses a simple mobile app for parents to control who can call in and out. There’s no browser, no app store, no camera, no spam—just voice. It’s a safer, saner way for kids to communicate and gain a bit of freedom without the baggage of adult tech.We believe that real connection doesn’t require a screen. And that childhood is better when it’s full of imagination, not notifications.Tin Can started in one neighborhood in Seattle, where we hand-installed 40 early prototypes and watched them spread by word of mouth. Now, Tin Can is being used by kids in over 30 states—with no marketing, no paid ads, just families telling other families.We’re growing fast, and so is the movement of parents looking for a better way to let their kids be independent, without handing over the internet in their pocket.Our newest Tin Can is fully custom hardware, designed from the ground up to be beautifully simple. It works out of the box, connects through our app, and comes with smart features like emergency calling, quiet hours, and a free Can2Can plan that lets any two Tin Cans call each other with no subscription required.Tin Can is built for the 4–13 age range—when kids are old enough to want a phone, but not quite old enough to manage one.We’re on a mission to bring back the freedom of the old-school landline, updated for today’s families.

Founded in 2024

Seattle, Washington, USA

27 employees (4 in marketing)

tincan.kids