Identify, Evaluate, and Launch Emerging & Celebrity Brands: Partner closely with Merchandising to source, assess, and onboard emerging and celebrity-led brands with high growth potential. Lead launch readiness planning, ensuring brands are positioned for successful debut on iHerb across key markets. End-to-End Brand Launch Strategy: Own and execute comprehensive go-to-market strategies for new brand launches, including campaign planning and promotional roadmaps to drive early traction and sustained growth. Campaign Development and Execution: Collaborate cross-functionally with Marketing, Creative, and Global Channel teams to develop and execute high-impact campaigns that amplify brand launches, drive awareness, and convert new customer - leveraging the unique storytelling of emerging and celebrity brands. Partnership and Relationship Management: Serve as the primary Marketing point of contact for emerging and celebrity brand partners, managing relationships from onboarding through post-launch optimization. Ensure alignment on launch goals, performance KPIs, and long-term growth strategies. Media, PR, and Launch Moments: Work closely with Communications to create compelling launch moments, including press coverage, influencer activations, and PR strategies that maximize visibility for new and celebrity-backed brands on iHerb. Website Experience and Launch Merchandising: Partner with Product and Commercial Operations to build best-in-class launch experiences, including dedicated landing pages, optimized merchandising, and compelling content that drives discovery and conversion during critical launch windows. Performance Tracking and Optimization: Monitor launch and post-launch performance, analyzing key metrics to identify opportunities for optimization. Provide actionable insights to improve campaign effectiveness, customer acquisition, and retention. Cross-Functional Launch Coordination: Act as the central hub across Merchandising, Marketing, Creative, and Commercial Operations to ensure seamless execution of brand launches and ongoing campaigns across global markets. Portfolio Growth and Innovation: Continuously identify new emerging and celebrity brand opportunities, with a focus on trends, cultural relevance, and whitespace in wellness, beauty, and lifestyle categories. Drive innovation in how iHerb brings new brands to market.