Responsibilities

• Brand Execution & Standards
• Oversee brand implementation on private label products, ensuring consistent brand identity across products, packaging, and labels
• Ensure all packaging adheres to established brand standards, visual identity, and messaging guidelines
• Maintain and update brand and packaging documentation, templates, and guidelines as needed
• Project Management & Workflow Ownership
• Lead end-to-end project management for packaging initiatives, from initial specifications through final production
• Utilize Monday.com to manage timelines, deliverables, dependencies, approvals, and stakeholder accountability
• Ensure all project inputs are accurate, complete, and delivered on time for the Creative team
• Proactively identify risks, bottlenecks, and scope changes; recommend and implement solutions
• Cross-Functional Collaboration
• Partner closely with Merchandising and Global Sourcing to align on product, packaging, and label specifications
• Work directly with Legal to ensure all trademarks, licenses, regulatory requirements, and packaging specifications are met
• Serve as the primary point of contact between Brand, Creative, Sourcing, Merchandising, Legal, and vendors throughout the packaging lifecycle
• Creative, Artwork & Proofing Management
• Own and manage the packaging proofing process from initial artwork through final approval
• Utilize Ziflow to execute, track, and document all artwork proofing and approvals with internal and external stakeholders
• Ensure all required reviewers (Brand, Legal, Merchandising, Global Sourcing, and vendors) are engaged at the appropriate stages of the proofing process
• Enforce proofing timelines and approval deadlines to prevent project delays
• Review and proof packaging artwork, labels, instruction sheets, and diagrams for accuracy, compliance, and adherence to brand standards
• Ensure all feedback is consolidated, clearly communicated, and properly resolved prior to final approval