Responsibilities

• Own and continuously evolve the AWS naming system — the guardrails, and guidance that keep hundreds of product names feeling coherent and intentional.
• Work with product teams early and often so naming decisions are baked in, not bolted on.
• Build the feedback loop that give AWS leadership a clear, evidence-based view of how we name and structure our portfolio to build leadership, connection, and love.
• Translate complex data into crisp, actionable insights that help stakeholders make better decisions faster.
• Champion the customer voice inside AWS. Use deep customer understanding to push beyond functional messaging and build brands that resonate emotionally as well as rationally.
• Partner with VP and Director-level product leaders across AWS to embed brand thinking into how they build, launch, and communicate their services.
• Develop education programs, automations, playbooks, and toolkits that help product teams self-serve — scaling your impact exponentially.
• Advocate for distinctive brand choices — even when it's uncomfortable. Present your point of view with evidence, earn the trust of the room, and then commit fully once a direction is set.

Requirements

• 5+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Bachelor's degree
• Experience using data and metrics to determine and drive improvements

Preferred

• Knowledge of InDesign, Photoshop, Illustrator, Keynote
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parantal leave
• Learn more about our benefits