Our roots are in nature. As an organization, in the products we produce, and as human beings living on this planet, we are undeniably rooted in nature—just like you. Our vision is to see humanity reconnected with the natural world, and our contribution to that end is through our mission to provide plant-powered nutrition made deliciously simple.Our signature “Superblend” was created in 2012 in order to give people access to nature’s most powerful plant-based ingredients, with all the daily essential nutrients they need and the best superfoods, in one easy-to-enjoy drink. Since then we’ve continued to optimize our recipes and innovate with new products to fulfill our mission.We proudly partner with Rainforest Trust to protect rainforests and endangered wildlife. Our donations have helped to preserve over 116,000 acres, which translates to over 37 million trees, since our partnership began in 2017—helping to save our planet’s most threatened ecosystems and endangered species, for the sake of the natural world on which we all depend for our survival.Remote workplaceWe are a completely decentralized organization, maximizing the efficiencies (environmental, economic, and personal) of not having a physical office. Our team is a relatively small group of highly collaborative people originating from or based in Europe, Asia, Africa, to the Americas, and are fundamentally multinational, multicultural, and multilingual.