Brand Marketing Specialist, Partnerships (Affiliate Influencers + Events/PR)

USA (On-site)

$75K/yr – $85K/yrMid Level2+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive influencer and affiliate partnerships for Ka'Chava events and campaigns, coordinating from discovery to delivery and activation.

  • Own end-to-end event activations and influencer/affiliate campaigns from planning to execution.
  • Must-have: 2-4 years coordinating influencers, affiliates, and live events.
  • Standout: Experience with platforms like Creator IQ and hands-on asset management.

Job Description

Responsibilities

  • Support the day-to-day coordination of influencer, and affiliate programming - from discovery to tracking deliverables and asset review
  • Support talent setup, and onboarding within affiliate platforms
  • Assist with product seeding and sampling, ensuring shipments are delivered in a timely manner and all tracking information is shared accordingly
  • Assist in the coordination of mailers, gifting, and PR boxes to ensure a seamless brand experience
  • Work closely with the Sr. Manager of Brand Marketing Partnerships and external agencies to execute forward thinking 360-degree brand relevant IRL events and activations to drive business growth, build brand equity, generate consistent brand exposure and optimize storytelling
  • Assist in translating marketing and brand goals into compelling, on-brand event concepts
  • Create detailed run of shows, timelines, and production plans in partnership with agencies for each event and activation
  • Manage product and supply delivery, inventory, and distribution for all events and activations
  • Oversee photography and video content capture to ensure deliverables are met
  • Troubleshoot in real time to ensure a smooth guest experience from start to finish

Requirements

  • 2-4 years of experience in influencer, affiliate, and event coordination, preferably for DTC brands
  • Hands-on experience working alongside influencers and their agents to build strong relationships
  • Knowledge of social media and podcast advertising best practices and platform policies
  • Experience with campaign reporting and performance analysis
  • Experience with creative trafficking and campaign execution processes
  • Experience executing events and activations from concepting through execution
  • Proficiency with all social media platforms (Facebook, Instagram, TikTok, YouTube, Pinterest) and content management tools, experience with affiliate programming a plus
  • Strong analytical skills with the ability to interpret data and make informed decisions
  • Experience with Creator IQ (preferred) and ShopMy
  • Familiarity with Excel/Google Sheets for data analysis and reporting
    Ka'Chava logo

    Ka'Chava

    3.3 Glassdoor

    Our roots are in nature. As an organization, in the products we produce, and as human beings living on this planet, we are undeniably rooted in nature—just like you. Our vision is to see humanity reconnected with the natural world, and our contribution to that end is through our mission to provide plant-powered nutrition made deliciously simple.Our signature “Superblend” was created in 2012 in order to give people access to nature’s most powerful plant-based ingredients, with all the daily essential nutrients they need and the best superfoods, in one easy-to-enjoy drink. Since then we’ve continued to optimize our recipes and innovate with new products to fulfill our mission.We proudly partner with Rainforest Trust to protect rainforests and endangered wildlife. Our donations have helped to preserve over 116,000 acres, which translates to over 37 million trees, since our partnership began in 2017—helping to save our planet’s most threatened ecosystems and endangered species, for the sake of the natural world on which we all depend for our survival.Remote workplaceWe are a completely decentralized organization, maximizing the efficiencies (environmental, economic, and personal) of not having a physical office. Our team is a relatively small group of highly collaborative people originating from or based in Europe, Asia, Africa, to the Americas, and are fundamentally multinational, multicultural, and multilingual.

    Founded in 2012
    Boulder, Colorado, USA
    45 employees (16 in marketing)
    44% recommend to a friend

    Traffic Signals

    Monthly Visitors
    568.5K
    Monthly Google Ads Budget
    $222.5K
    Traffic Source Mix
    Search
    29.8%
    Direct
    61.8%
    Referral
    4.5%
    Social
    2.1%
    Paid
    1.6%

    Headcount Trend

    Current headcount: ~45

    Marketing Team

    Marketing Team Size
    13 (29% of company)
    Median Career Experience
    15.5 years
    Median Tenure
    2.8 years