Company overview

Our roots are in nature. As an organization, in the products we produce, and as human beings living on this planet, we are undeniably rooted in nature—just like you. Our vision is to see humanity reconnected with the natural world, and our contribution to that end is through our mission to provide plant-powered nutrition made deliciously simple.Our signature “Superblend” was created in 2012 in order to give people access to nature’s most powerful plant-based ingredients, with all the daily essential nutrients they need and the best superfoods, in one easy-to-enjoy drink. Since then we’ve continued to optimize our recipes and innovate with new products to fulfill our mission.We proudly partner with Rainforest Trust to protect rainforests and endangered wildlife. Our donations have helped to preserve over 116,000 acres, which translates to over 37 million trees, since our partnership began in 2017—helping to save our planet’s most threatened ecosystems and endangered species, for the sake of the natural world on which we all depend for our survival.Remote workplaceWe are a completely decentralized organization, maximizing the efficiencies (environmental, economic, and personal) of not having a physical office. Our team is a relatively small group of highly collaborative people originating from or based in Europe, Asia, Africa, to the Americas, and are fundamentally multinational, multicultural, and multilingual.
Founded in 2012
Boulder, Colorado, USA
45 employees (16 in marketing)
44% recommend to a friend
44% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +2.3% year over year

Audience

Monthly website visitors
568.5K
Month over month-13.6%
Quarter over quarter-32.4%
Top sourceDirect (61.8%)
Ad budget per month$222.5K
Average search rank54.6
Traffic source mix
Direct
61.8%
Search
29.8%
Referral
4.5%
Social
2.1%
Paid referral
1.6%

LinkedIn followers

Follower count and growth

Total followers

5.1K

12-mo growth

+38.6%

Monthly growth

+3.2%

News

Links