Overseas brand execution aligned to core strategy, plus market insights to shape campaigns.

• Develop and execute overseas marketing plans in alignment with the overall brand strategy, ensuring effective implementation to enhance brand awareness and influence.
• conduct in-depth market research and competitive analysis to understand overseas consumer needs, market trends, and industry dynamics, providing data insights to support strategy development and optimization.
• and manage multiple marketing projects simultaneously, including online/offline event planning and execution, social media content operations, advertising campaigns, and brand partnership initiatives. Ensure clear timelines, resource coordination, and high-quality delivery.
• establish and maintain strong relationships with media, partners, and KOLs to drive cross-channel brand promotion and collaboration.
• ensure consistency and accuracy of brand expression across all touchpoints, including packaging, store image, promotional materials, and event presentations.
• Evaluate and analyze marketing activity performance through data and structured review processes, propose optimization plans, and provide regular reports to management.
• Manage marketing budgets effectively, ensuring cost efficiency and ROI. Monitor competitive activities and adjust strategies dynamically to maintain competitive advantages.
• Collaborate closely with product development and cross-functional teams to support new product launch strategies and execution.