Brand Marketing Specialist - Dutch Boy

Cleveland, OH (On-site)

$68K/yr – $86K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own how branding and marketing communications are planned and executed for the Consumer Brands portfolio, coordinating across brand, digital, sales, product, legal, and agencies to tell compelling stories and support launches that boost awareness and demand.

  • Brand storytelling and campaigns: shape brand narratives, digital programs, influencer efforts, launches, budgeting, and stage-gate processes.
  • Cross-functional orchestration: align with Digital, Channel, Sales, Product, Marcom, and outside partners to deliver cohesive campaigns.

Job Description

Responsibilities

  • The Marketing Specialist is responsible for assisting the branding initiatives within the Consumer Brands portfolio.
  • Participate in and contribute to the development and execution of communication campaigns across all advertising mediums.
  • Assist in developing and executing strong brand stories that communicate the brand promise, vision and position that support the brand’s marketing objectives, increase brand awareness, drive conversion and consumer demand.
  • Support the overall business team, specific brand team, and work closely with cross-functional teams such as Digital, Channel, Sales, Product, Marcom and Legal, as well as outside agency partners.
  • Provide support for branding initiatives for our other brands as needed.
  • Assist in all aspects of marketing communications for the brand including: brand planning, digital marketing, influencer marketing, product launch support, commercialization and maintenance, budgeting, sales reporting, social media, stage gate process and internal databases.

Benefits

  • Life … with rewards, benefits and the flexibility to enhance your health and well-being
  • Career … with opportunities to learn, develop new skills and grow your contribution
  • Connection … with an inclusive team and commitment to our own and broader communities
  • It's all here for you... let's Create Your Possible
  • At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us.
  • A general description of benefits offered can be found here. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
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Sherwin-Williams

3.7 Glassdoor

Our mission began more than 150 years ago in 1866 when Henry Sherwin and Edward Williams founded the company in Cleveland, Ohio. The duo went on to shape an industry and create a global legacy. That legacy continues on today as we look ahead and continue to innovate our future. With stores, distribution centers and facilities spanning the globe, we're able to deliver the best in paints, coatings and related products to the world. From our headquarters to our 130 distribution centers and more than 5,000 retail locations, we continue to grow in new and exciting ways. Here, there's no one path to success. Our 64,000+ employees are diverse, innovative and passionate. Our employees worldwide bring their energy and unique perspectives to each new day. We believe in careers that grow with you and open up new opportunities. With the support of a global team, you can innovate, grow and discover a career where you can thrive and Create Your 𝗣𝗼𝘀𝘀𝗶𝗯𝗹𝗲™. Equal Opportunity Employer of all protected statuses, including disability and veteran.

Cleveland, OH, US
47K employees (2,233 in marketing)
70% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
6.1M
Monthly Google Ads Budget
$213.6K
Traffic Source Mix
Search
53%
Direct
39.9%
Referral
4.8%
Social
0.8%
Paid
1.4%

Headcount Trend

Current headcount: ~48.4K

Marketing Team

Marketing Team Size
1,203 (2% of company)
Median Career Experience
16 years
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
11

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