Responsibilities

• Own the day-to-day creative development and execution of integrated programs that ladder up to WhatsApp's brand goals
• Flex across multiple areas of the brand, picking up and handing off initiatives as priorities change
• Connect brand campaigns with always-on and partnership moments so the brand shows up consistently across touchpoints
• Partner closely with cross-functional partners across product and brand marketing, in-house and external creative agencies, consumer insights, marketing decision science, and communications
• Track and report on content and campaign performance to determine its effectiveness and drive optimizations
• Surface standout global content, trends, and conversations to push our approach forward, flexing between strategic and tactical execution as needed

Requirements

• 6+ years of experience in brand marketing, including developing and executing consumer-facing brand campaigns from strategy through production and measurement
• Experience developing brand positioning, messaging frameworks, and creative briefs that guide multi-channel campaign development
• Experience using brand health data, consumer research, and campaign analytics to generate insights and inform strategic recommendations
• Experience collaborating with and influencing cross-functional stakeholders including creative, media, research, and product marketing teams
• Experience contributing to brand planning processes such as annual goal-setting, investment prioritization, or measurement framework design

Preferred

• Demonstrated use of AI tools to accelerate creative development, audience research synthesis, or campaign performance analysis with measurable impact
• Experience marketing consumer technology products, social platforms, or digital services to broad consumer audiences
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience managing external creative agency relationships and leading integrated campaign development across multiple media channels
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Familiarity with brand tracking methodologies and experience translating brand health metrics into actionable strategic recommendations