Responsibilities

• Build highly effective marketing programs to support acquisition goals, with a focus on direct response marketing campaigns
• Develop and champion an operational model to drive integration across 1P and 3P acquisition channels and channel owners, leveraging data and insights to fuel strategy and drive business outcomes
• Identify marketing opportunities by understanding audiences, the competitive landscape, consumer trends, and product and market data
• Ensure a consistency across territories and consumer touchpoints, in collaboration with marketing managers across the business
• Demonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across marketing flywheel & performance metrics
• Foster collaborative behavior that leverages a broad range of viewpoints to drive better business outcomes
• Cultivate collaborative internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy

Requirements

• 8+ years of experience in a centralized integrated marketing function
• Experience shaping briefs to drive strategy and execution in lower funnel performance marketing channels
• Proven experience in developing recommendations and synthesizing learnings through data
• Demonstrated track record leading cross functional teams while driving tactical execution
• Experience managing through ambiguity and identifying opportunities to drive efficiency and impact
• Experience in leading complex marketing programs from ideation to execution through to reporting and optimization

Preferred

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Hardware marketing experience
• Programatic marketing experience
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies