Responsibilities

• Lead the development and execution of integrated marketing campaigns that drive brand awareness, patient acquisition, consultation volume, and revenue growth for ClearChoice Dental Implant Centers.
• Support development of annual and quarterly marketing plans that align with enterprise priorities, growth objectives, and key business initiatives.
• Own marketing initiatives from strategy through execution, measurement, optimization, and post-campaign learnings, ensuring projects are delivered on time and achieve defined business outcomes.
• Partner with cross-functional teams, including Media, Creative, CRM, Public Relations, Consumer Insights, Analytics, Clinical Operations, and Field Leadership, to develop cohesive marketing strategies and deliver integrated campaigns.
• Manage relationships with external agency partners, providing strategic direction, reviewing creative work, and ensuring high-quality deliverables that align with brand standards and business goals.
• Develop campaign briefs, messaging strategies, and creative requirements that translate business objectives into effective consumer marketing programs.
• Manage campaign budgets, timelines, and project priorities while identifying opportunities to improve efficiency, maximize return on investment, and optimize marketing spend.
• Analyze campaign performance, consumer insights, competitive trends, and market research to identify opportunities for optimization and future growth.
• Apply an understanding of the consumer journey to improve every marketing touchpoint, creating seamless experiences that increase engagement and conversion.
• Partner with, Clinical, and Commercial teams to support development of claims, and patient experience initiatives.

Requirements

• 5+ years of experience in brand management, consumer marketing, or integrated marketing, preferably within healthcare, retail, or other consumer-focused industries.
• Proven experience developing and leading multi-channel marketing campaigns from strategy through execution and optimization.
• Experience managing agency partners and collaborating across multiple cross-functional teams.
• Strong strategic thinking, project management, and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Demonstrated experience managing marketing budgets, timelines, and complex initiatives with measurable business impact.
• Strong analytical skills with experience interpreting campaign performance, consumer insights, and market data to drive decision-making.
• Excellent written, verbal, presentation, and stakeholder management skills, with the ability to influence at all levels of the organization.
• Self-starter with a proactive, solutions-oriented mindset and a passion for continuous improvement.
• Bachelor's degree required
• Up to 20% travel.

Benefits

• a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match