Responsibilities

• Brand & Category Management - Lead the development and execution of brand and category strategies for Tissue & Towel products within the AFH/commercial segment: Livi VPG, Livi VPG Select, Livi Ultra-Premium, and LoCor products/dispensing systems
• Work with Product Management to analyze market trends, competitive landscape, and customer insights to identify growth opportunities
• Partner with Sales and Finance to support pricing strategies, product positioning, and portfolio optimization
• Drive new product launches and lifecycle management, ensuring alignment with business objectives
• Project Management - Support AFH leadership in the execution of key initiatives and strategic projects
• Actively participate in weekly cross-functional project meetings as required
• Drive project timelines, accountability, and deliverables across Marketing and Product Development
• Lead documentation and process management for product development initiatives, ensuring clarity, consistency, and compliance
• Coordinate cross-functional teams to ensure successful execution of product launches and updates
• Media Campaigns & Trade Shows - Support development of content and materials for media campaigns and industry publications

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• 5+ years of marketing experience, preferably within tissue, paper, CPG, or AFH industries
• Experience managing direct reports and developing team members
• Strong background in brand management, category management, and sales enablement

Preferred

• MBA preferred