Brand Marketing Manager, Personalization Category at 1-800-FLOWERS.COM, INC. | Burr Ridge, IL | $105K/yr – $115K/yr

Brand Marketing Manager, Personalization Category

Burr Ridge, IL (On-site)

$105K/yr – $115K/yrManager7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the Personalization brand and GTM narrative, translating product into customer value while aligning Merchandising, Marketing, and CRM to maximize cross‑channel impact.

Own brand storytelling and category positioning with persona-driven insights and cohesive cross-channel brand moments.
Bridge Merchandising, Creative, and marketing channels to align priorities, timing, and assets for campaigns and launches.
Track volume, forecast accuracy, and risks; surface deviations early with clear, actionable pivots for leadership.

Job Description

Responsibilities

Own the brand strategy and positioning for the Personalization category, ensuring clarity, consistency, and differentiation
Act as the product storyteller, translating product offerings into compelling, customer-relevant narratives
Ground all brand and campaign decisions in defined customer personas and behavioral insights
Ensure product assortment, timing, messaging, and presentation are optimized for commercial success
Lead monthly and seasonal GTM planning for the Personalization category
Own tier-appropriate GTM cadence, artifacts, and forums (seasonal kickoffs, briefs, SPOVs, calendars)
Partner with Creative to brief, develop, and refine campaign assets and narratives
Ensure alignment across Merchandising, Creative, and Marketing channels on priorities, timing, and execution
Serve as the single point of integration across: Merchandising / category owners, Marketing execution teams (Paid Media, CRM, Search, Organic, Partnerships, B2B), Customer strategy & insights, Seasonal and GTM planning forums
Maintain a unified view of brand performance across channels

1-800-FLOWERS.COM, INC.

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

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