Responsibilities

• Lead elements of media plan execution including variant mapping, comms planning, and real-time creative optimization strategy
• Translate business signals from established review meetings into proactive marketing recommendations that support business goals
• Liaise across sales, Amazon-owned surfaces, organic social, and media teams to find synergies, maximize creative value, and drive campaign impact
• Support management of media and influencer agency partners
• Partner with PR and organic social teams to bring key consumer messages to life across channels
• Champion campaign work cross-functionally — communicate strategy clearly and early to stakeholders upstream
• Act as a culture curator: proactively identify ways the Kindle brand can participate in and shape culture against our customers' priority passion points
• Up to 15% domestic travel (e.g., agency on-sites, shoots, brand activations)

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience managing or working within cross-functional marketing and creative teams

Preferred

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau
• Experience in digital marketing and content production timelines and process
• Experience in consumer electronics or technology sector
• Experience in a creative role understanding consumer trends and creating content
• Demonstrated history of inserting brands into cultural moments or building culturally relevant campaigns

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.