Responsibilities

• Build and execute the brand amplification playbook. Take existing wins — creator collaborations, education partnerships, events — and create repeatable multi-channel campaigns that extend reach across social, PR, creator channels, and beyond owned accounts.
• Own the PR agency relationship. Serve as the primary in-house point of contact for OpenArt's PR agency; pitch stories that generate real discussion, keep a steady drumbeat of news out, and ensure coverage ties back to a coherent brand narrative.
• Define and maintain brand positioning. Develop OpenArt's brand narrative and ensure every initiative — from a product launch to a partnership announcement — ladders up to it consistently.
• Establish brand performance measurement. Build the framework for tracking brand impact (earned media value, brand search volume, follower growth, long-term CAC reduction) and use a P0-P3 prioritization model to focus future efforts on what moves the needle.
• Drive social content strategy. Own brand content strategy across Instagram, LinkedIn, and TikTok; leverage leadership and personal brand accounts (Chloe, Coco, Kamran) in addition to OpenArt's owned channels.
• Amplify events and moments. Take physical events, creator moments, and brand activations and extend them digitally for scale — clipping, repurposing, and distributing across every relevant channel.
• Collaborate cross-functionally. Work across Partnerships, Product Marketing, Social, Studios, and the PR agency simultaneously; manage competing priorities and bandwidth constraints without heavy supervision.

Requirements

• 4+ years of experience in brand marketing, communications, or integrated marketing.
• Ability to relocate to the Bay Area (required).
• Proven experience taking a single brand moment and building a full multi-channel campaign across social, PR, creator channels, and beyond.
• Experience working with external PR agencies as the in-house brand lead — knows how to pitch stories that generate real discussion, not PR for the sake of PR.
• Strong brand strategy and narrative building skills — can define coherent brand positioning and ensure every initiative reinforces it.
• More B2C than B2B background; understands consumer audiences, culture, and community.
• Strong social media content strategy experience, especially across Instagram, LinkedIn, and TikTok, including leveraging leadership and personal brand accounts.
• Comfortable operating independently with ambiguity; able to build structure and execute without a team underneath them.
• Strong cross-functional coordination skills — able to navigate partnerships, product marketing, social, and agency relationships simultaneously.

Preferred

• TikTok trend fluency and short-form video marketing experience (creator seeding, sound-based trends, viral mechanics).
• Background in entertainment, music, or creator economy verticals.
• Experience ghostwriting for executive thought leadership on LinkedIn or X.
• Event marketing amplification — experience taking physical activations online for scale.
• Earned media value calculation and brand lift measurement experience.
• Familiarity with AI creative tools or generative AI products; comfort using AI in content workflows.

Benefits

• Hybrid work model.
• Bay Area required (relocation support available).
• Visa sponsorship available.